NJIE is selling a variety of high quality food products such as protein shakes, protein bars, drinks and snacks. The company has distribution in convenience stores and supermarkets all over Sweden.NJIE worked with Flarie to increase the brand awareness by a game focusing on their slogan Hungry in between meals?. The purpose of the game was trying to avoid the lollipops and collect the more healthy alternative, the new protein bar from NJIE.The game was played by over 40 000 people in the targeted audience, averaging 3 minutes per person.A month after the campaign we did a survey targeting people who played the game. From the research we found that 85% remembered the slogan Hungry in between meals?.
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