OLW is one of the biggest brands in Sweden in the snacks section, selling a large variety of products including crisps, nuts and dips.OLW worked with Flarie on the product launch of Smash! to drive sales and create brand awareness. The campaign was set up to display and interact with the product as many times as possible. Players were rewarded with a 30% discount coupon on the product that they recieved in the Flarie app.The campaign was played by over 85 000 people, averaging 28 minutes per person. The product itself was displayed and clicked on over 130 million times.The campaign reached a 33% in store conversion and was seen as a successful product launch.
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