CASES





iphone


GB GLACE

+47 000 PLAYERS | 14 MIN PER PLAYER | 63% REDEMPTION


GB Glace is the largest ice cream company in Sweden. The company is a part of the Unilever Group.

GB Glace worked with Flarie to increase awareness of the new packaging for their classical and nostalgic ice cream Päronsplitt. The campaign was set up as a play-to-get challenge where players won the ice cream after reaching a certain score.

The campaign was played by over 47 000 people, averaging 14 minutes per person and the GB Glace logo was displayed over 42 million times.

The campaign reached a 63% in store conversion.



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