CASES





iphone


PRESSBYRÅN

+400 000 PLAYERS | 33 MIN PER PLAYER | 150 000 STORE VISITS


Pressbyrån is the largest convenience store chain in Sweden with over 320 stores.

Pressbyrån has been working with Flarie since the summer of 2016 to drive people into the Pressbyrån stores and to increase brand awareness among the younger audience.

The campaigns have been set up as play-to-get challenges where players win a free product when reaching a certain score.

The campaigns have been played by over 400 000 players, averaging 33 minutes per person. So far Flarie has generated over 150 000 registered store visits.



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