---
title: About Flarie 🎮Flarie
description: Flarie have now produced 1000+ branded games, for 100+ brands, across 30+ markets. We will continue to strive to pioneer this powerful form of content.
---

# The Flarie Story

### **Our Vision**

 We believe in BEING PLAYFUL.

 Flarie was born out of this vision in Sweden, a hot bed for tech and the gaming centre of Europe, and have subsequently become leaders in gamification globally.

Hundreds of companies have now produced branded games in the Flarie Studio platform, across 30+ markets. We will continue to strive to pioneer this powerful form of content.

![tower-blue-618-1685](https://flarie.com/hubfs/talltower.svg)

![tower-roof-446-502](https://flarie.com/hubfs/Top%20Tower1.svg) ![tower-wear-75-50](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/window-wear-right.png?width=75&height=50&name=window-wear-right.png) ![tower-window-103-191](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/tower-window.png?width=103&height=191&name=tower-window.png) 

![moon-914-1235](https://26479340.fs1.hubspotusercontent-eu1.net/hubfs/26479340/Moon.svg)

## Development

### **Time-Line**

### 2024

 Flarie passes milestone of 1.5bn game rounds played in Flarie Branded Games.

### 2021

 Flarie launch Studio globally as a licensed tool for brands to develop their own branded games.

### 2018

 Flarie App launched in Sweden as a destination for people to play different games and win rewards.

### 2017

 Flarie released the first fully branded game for Swedish convenience store chain, Pressbyrån.

### 2016

 Flarie founded with HQ in Stockholm and produce their first game as a means to give away coupons.

### 2015

 Three friends from Dalarna, Sweden see the opportunity to create more engaging connections between brands and customers.

![tower-flags](https://flarie.com/hubfs/Vimpel-svg.svg)

### 2024

 Flarie passes milestone of 1.5bn game rounds played in Flarie Branded Games.

### 2021

 Flarie launch Studio globally as a licensed tool for brands to develop their own branded games.

### 2018

 Flarie App launched in Sweden as a destination for people to play different games and win rewards.

### 2017

 Flarie released the first fully branded game for Swedish convenience store chain, Pressbyrån.

### 2016

 Flarie founded with HQ in Stockholm and produce their first game as a means to give away coupons.

### 2015

 Three friends from Dalarna, Sweden see the opportunity to create more engaging connections between brands and customers. 

![tower-wear](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/window-wear-full.png?width=123&height=50&name=window-wear-full.png) ![tower-wear](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/window-wear-left.png?width=76&height=51&name=window-wear-left.png)

![tower-window](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/tower-window.png?width=103&height=191&name=tower-window.png) ![tower-ledge](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/window-ledge.png?width=94&height=21&name=window-ledge.png) 

![tower-wear-right](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/window-wear-right.png?width=75&height=50&name=window-wear-right.png)

![tower-window](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/tower-window.png?width=103&height=191&name=tower-window.png) ![tower-ledge](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/window-ledge.png?width=94&height=21&name=window-ledge.png)

## Who Are Flarie

### **People Plus Platform**

 When you break it down, Flarie is composed of two main elements, that when combined enable the development of branded games that entertain and engage audiences.

Our Platform - Flarie Studio is our proprietary platform for branded game development now available as a SaaS solution.

Our People - Talented “engagement engineers,” that refine, develop and support our customers in using the platform, united by our joint vision and values.

![flarie-people](https://flarie.com/hs-fs/hubfs/flarie%20portrait.png?width=736&height=628&name=flarie%20portrait.png)

![tower-wear](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/window-wear-full.png?width=123&height=50&name=window-wear-full.png)

![tower-window](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/tower-window.png?width=103&height=191&name=tower-window.png) ![tower-ledge](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/window-ledge.png?width=94&height=21&name=window-ledge.png) 

![tower-wear-right](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/window-wear-right.png?width=75&height=50&name=window-wear-right.png)

![tower-window](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/tower-window.png?width=103&height=191&name=tower-window.png) 

![balloon-colleagues](https://flarie.com/hubfs/Group-Pic_Website_Jan2025_compressed%20(1).png)

## Our Joint

### **Values**

![values-flarie](https://flarie.com/hubfs/Values.svg)

### Be Playful

Being playful is central to how we behave and interact. Through playfulness we learn, grow and have fun. That’s good for everyone!

### <3 Customers

We love our customers and that means listening, putting their needs first and providing great service.

### Take Action

We hire passionate, smart and responsible people. If we see an opportunity…. we take it!

### Team Spirit

We support and educate one another, and are always honest, straightforward and kind. The Flarie Team spirit is unique and together we move mountains.

### Be Playful

Being playful is central to how we behave and interact. Through playfulness we learn, grow and have fun. That’s good for everyone! 

![image-value](https://flarie.com/hubfs/Party.svg)

### <3 Customers

We love our customers and that means listening, putting their needs first and providing great service.

![image-value](https://flarie.com/hubfs/Heart.svg)

### Take Action

We hire passionate, smart and responsible people. If we see an opportunity…. we take it! 

![image-value](https://flarie.com/hubfs/Win.svg)

### Team Spirit

We support and educate one another, and are always honest, straightforward and kind. The Flarie Team spirit is unique and together we move mountains.

![image-value](https://flarie.com/hubfs/Clap.svg)

![tower-wear-right](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/window-wear-right.png?width=75&height=50&name=window-wear-right.png) ![tower-wear-right](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/window-wear-right.png?width=75&height=50&name=window-wear-right.png)

![tower-window](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/tower-window.png?width=103&height=191&name=tower-window.png) ![tower-ledge](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/window-ledge.png?width=94&height=21&name=window-ledge.png) 

![tower-wear](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/window-wear-left.png?width=76&height=51&name=window-wear-left.png)

![tower-window](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/tower-window.png?width=103&height=191&name=tower-window.png) ![tower-ledge](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/window-ledge.png?width=94&height=21&name=window-ledge.png)

## Our People

### **Meet the Team**

 At Flarie we like to celebrate our diverse backgrounds.

Click on the different Flarie team members to read their very different stories about their backgrounds, their motivations and their experiences at Flarie.   

[![Read Stories](https://no-cache.hubspot.com/cta/default/8442985/50e2e59c-575a-4300-97a1-6ef183c28575.png)](https://cta-redirect.hubspot.com/cta/redirect/8442985/50e2e59c-575a-4300-97a1-6ef183c28575)

[### Graham

![info-marker](https://flarie.com/hubfs/infomarker.svg)

#### Lead Game Developer

“All of a sudden I was chopping wood and spending lots of time in the forest”. 

](https://flarie.com/our-employees/graham) ![portrait-window](https://26479340.fs1.hubspotusercontent-eu1.net/hubfs/26479340/Portrait1.svg)

[### Rickard

![info-marker](https://flarie.com/hubfs/infomarker%20(2).svg)

#### Game Developer

“I can still remember the first time I sang in front of others, it was Love Me Tender by Elvis”. 

](https://flarie.com/our-employees/rickard) ![portrait-window](https://flarie.com/hs-fs/hubfs/portrait3.png?width=213&height=209&name=portrait3.png)

[### Johanna

![info-marker](https://flarie.com/hubfs/infomarker%20(2).svg)

#### Head of Design

“Create art and still get paid. Does it get any better?”

](https://flarie.com/our-employees/johanna) ![portrait-window](https://flarie.com/hs-fs/hubfs/portrait2.png?width=213&height=209&name=portrait2.png)

## The Future Of Flarie Game Design

### **Supporting the Next Generation **

 See how Flarie Studio is being used in schools as an educational tool.

![tower-window](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/tower-window.png?width=103&height=191&name=tower-window.png) ![tower-ledge](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/window-ledge.png?width=94&height=21&name=window-ledge.png) 

![tower-wear-right](https://26479340.fs1.hubspotusercontent-eu1.net/hub/26479340/hubfs/images/window-wear-right.png?width=75&height=50&name=window-wear-right.png) ![tower-door](https://26479340.fs1.hubspotusercontent-eu1.net/hubfs/26479340/Door.svg) 

![group-of-clouds](https://26479340.fs1.hubspotusercontent-eu1.net/hubfs/26479340/Group%2012762%20(1).svg) ![cloud-in-background](https://26479340.fs1.hubspotusercontent-eu1.net/hubfs/26479340/Group.svg)

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