Love Beauty & Planet - the new flagship brand for sustainable hair products from Unilever used Flarie to create awareness and engagement among women over the age of 20. The product was launched in collaboration with H&M.
The campaign was played by over 48 000 women, averaging 6.1 minutes per player.
In connection to the branded game we distributed the different varieties of hair products from Love Beauty & Planet through the Flarie Store that could only be redeemed at H&M. We ended up with almost 17 000 clicks from the game to the the product page in Flarie Store and a total of over 1.2 million product views, resulting in over 1 600 sold products in the H&M stores.
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