'Get into Gaming' - Watch Seminar

Published: 07 November 2023

Learn about gamers, the gaming landscape and how to get started in this exciting space.

Watch this short video of our Marketing VP Chris Drake presenting at iAB's 'Get into Gaming' seminar offering insights on how brands can use gaming to connect with audiences and gain competitive advantage.  

Some top points:   
- There are now 3bn gamers worldwide (mobile the main driver)
- Gaming is now the biggest form of entertainment (in terms of user investment)
- Gaming is active, social and transactional - so is seen by many to be an evolution and merging of all media 
- Opportunities are increasingly standardised, so even solutions like branded games are accessible to all brands 

As such, the opportunity for brands to engage and activate with audiences through gaming at scale, is better than ever, and those act early to gain a lot through being first movers in the space.

Visit the iAB website to learn more and download the full 'Gaming Handbook', or get in touch for a chat.     

Similar Articles:

What Are Branded Games (aka Advergames)?

Branded games, aka advergames, are essentially games focused on promoting a particular brand,...

Flarie Summertime Snapshot

Temperatures are rising, the days are getting longer, summer is finally here!With the start of...

Level Up Your Black Friday Sales

BLACK FRIDAY, the biggest shopping day of the year, is just around the corner, and brands are...

5 Trending Hyper-Casual Games

When developing games at Flarie, we always look to the market to see what genres and games are...

The Mobile Gaming Revolution

Escape to other worlds Gaming allows people to escape to other worlds. Whether playing a role in...