5 Trending Hyper-Casual Games

Published: 28 February 2023

When developing branded games at Flarie we always look to the market to see what genres and games are trending in the casual and hypercasual space, so brands get maximum engagement for their money. These games are defined predominantly as mobile games, with simple mechanics, that are easy to pick up and hard to put down. 

Here are 5 genres that are currently trending and Flarie examples that have been branded by different companies. 


1. Sports

Sports attract huge amount of fans all over the world, and hyper-casual games that mimic elements of football or hockey are some of the biggest, with popularity rising especially during events like the World Cup.

Trending Game - Football Strike: Online

A game where players face off as football players against a goalie and try to score goals. 

Flarie Game - Zidane
At Flarie we have the game Zidane. In this example branded for Adidas for the World Cup in Qatar, the player swipes the screen to angle penalty shots against a moving goalie.




2. Arcade

Arcade games are often very direct games with simple goals e.g. shoot enemies, without getting shot yourself. 

Trending Game - 1945 Air Force 
A classic that has evolved over time and still trending well, where the player controls an airplane set in a chaotic WWII style environment and has to shoot as many enemy airplanes as possible.
Flarie Game - Swace
Flarie’s take on this is Swace. In this Klarna ‘shopping app’ branded example, the player traverses space in a lip-stick spaceship and shoots at make-up inspired UFOs.




3. Runners

This is often seen as sub-genre of Arcade games, where the player automatically and relentlessly moves forward. The trick is to avoid obstacles and collect or pick-up items as you 'run' to score points. 

Trending game - Subway Surfers
Subway Surfers is a classic endless runner game. You play Jake, who surfs the subways and tries to escape from the grumpy inspector and his dog.

Flarie game - Zig Zag
A popular Flarie take on this genre is the game ZigZag where, in this Mini-branded example, the player drives an electrified Mini down a road, while having to overtake and avoid cars pumping out exhaust fumes.




4. Puzzle

The puzzle genre is a huge where the player’s problem-solving skills are put to the test in different ways. 

Trending game - Candy Crush
One well-known game, still at the top of the charts is of course Candy Crush, where the player has to match three or more similar types of candy to score. 

Flarie Game - Jewel
One of Flarie’s biggest hit games is Jewel, here shown branded for Max Hamburgers, where the logos connect and explode in a satisfying way.  




5. Platform

The platform genre has countless examples, where usually the player must move onwards and upwards, from one level to the next. 

Trending game - Super Mario Run. A hyper-casual take on the classic, where the player has to choose a path, traverse the game and avoid obstacles. 

Flarie example - Capriole 
A popular Flarie example with brands is the game Capriole. In this version branded for Samsung, the player bounces on platforms that looks like phones to reach higher platforms. 


What will your game be?

Flarie has more than 100 different games that can be custom branded and distributed across any touchpoint to engage different audiences and meet different objectives. 

It's easy, entertaining and effective, so Be Playful! 


Take a quick chat with us and see what your branded game could look like.


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