--- title: Flarie Summertime Snapshot description: Summer shifts consumer behavior—more impulse buys, mobile use, and gaming. Brands can engage audiences with playful, branded games. image: https://flarie.com/hubfs/flarie%20summer.jpg --- [ Insights ](https://flarie.com/learn)   >   [ Flarie Summertime Snapshot ](https://flarie.com/insights/flarie-summertime-snapshot) # Flarie Summertime Snapshot Published: 16 May 2023 ![flarie summer](https://flarie.com/hs-fs/hubfs/flarie%20summer.jpg?width=746&height=401&name=flarie%20summer.jpg) Temperatures are rising, the days are getting longer, summer is finally here! With the start of summer also comes a change in consumer behaviour. It is therefore a great opportunity for brands to review their marketing activities, and adjust communications in-line with that behaviour, the devices they are using and the content they are consuming! #### Consumer behaviour #### ![Customer](https://flarie.com/hs-fs/hubfs/Articles/Summertime%20snapshot/Customer.jpg?width=846&height=261&name=Customer.jpg) Shoppers are out and about. They are feeling more relaxed and are more likely to make impulse purchases (eg fashion) without as much research or consideration, spend more on experiences (big and small holidays, adventures, food and drink) and also are improving their environment (garden, house and DIY etc). Brands can tap into this, by building brand with fun experiences and capitalising on consumption with relevant promotions.   #### People are on the move #### ![on the move](https://flarie.com/hs-fs/hubfs/Articles/Summertime%20snapshot/on%20the%20move.jpg?width=812&height=251&name=on%20the%20move.jpg) Because of this smartphones even more popular in summer for later and longer, as they enjoy the sun - in their gardens, in the countryside, in the city and on their travels. 89% say their preferred device during this period is their smartphone. #### Turning off the TV #### ![marshmellow](https://flarie.com/hs-fs/hubfs/Articles/Summertime%20snapshot/marshmellow.jpg?width=846&height=261&name=marshmellow.jpg) TV remains the biggest single channel overall in terms of viewership during the summer, but sees a seasonal lull and decline 11% versus the yearly average. There are however spikes for major events. like the 2023 women’s world cup in July. 89% of internet users use second screens whilst watching TV, to connect to both related content (18% connect to online content related to the TV show they are watching), but also non-related content (a massive 38% play games) Source all response media/GWI #### Social Summer #### ![social media](https://flarie.com/hs-fs/hubfs/Articles/Summertime%20snapshot/social%20media.jpg?width=834&height=257&name=social%20media.jpg) Usage of social media across all platforms increases as people create, share and consume content.  What content are they sharing? ![snapshots1](https://flarie.com/hs-fs/hubfs/snapshots1.png?width=700&height=217&name=snapshots1.png)   #### Video games sees highest increase amongst content forms during the summer  #### ![nintendo](https://flarie.com/hs-fs/hubfs/Articles/Summertime%20snapshot/nintendo.jpg?width=836&height=258&name=nintendo.jpg) Summer frees up more time for people to do more of what they love, like lounging around playing video games. Long car journeys and plane flights are also key moments for game-play on mobile devices.    ![snapshots2](https://flarie.com/hs-fs/hubfs/snapshots2.png?width=700&height=258&name=snapshots2.png) #### Be Playful! Be Playful this summer and entertain your audience with your very own summer-time branded game.   #### ![snapshots3](https://flarie.com/hs-fs/hubfs/snapshots3.png?width=700&height=217&name=snapshots3.png) [Play Flarie’s summer game](https://game.flarie.com/games/ingot/4cca81f3-7ff5-4c5e-8bb7-0414aafa7645) for a chance of winning a full body, fully immersive VR experience at the world's largest VR centre. [Book a meeting](https://flarie.com/book-meeting?hsCtaTracking=4aa30b75-7e60-452d-9179-cdd852dbb455%7C969ffb47-9709-408d-aad0-c819ee6383a1) to learn more about Flarie Studio and see what your branded game could look like!   ### Similar Articles: ![carousel-arrow-right](https://flarie.com/hubfs/Group%20(1).svg) ![carousel-arrow-left](https://flarie.com/hubfs/Group.svg) ![carousel-arrow-right](https://flarie.com/hubfs/Group%20(1).svg) ![carousel-arrow-left](https://flarie.com/hubfs/Group.svg) [![news-article](https://flarie.com/hs-fs/hubfs/Game%20Arena%20FIFA.jpg?width=542&height=267&name=Game%20Arena%20FIFA.jpg) ### World Cup 2026: Turning 5.8 Billion Viewers into Active Participants The Biggest Sports Event in the World Few events capture global attention like the FIFA World Cup.... ](https://flarie.com/insights/world-cup-2026-turning-5.8-billion-viewers-into-active-participants) [![news-article](https://flarie.com/hs-fs/hubfs/Flarie%20Play-1.jpg?width=542&height=267&name=Flarie%20Play-1.jpg) ### Second-Screen Behavior: Why Viewers Use Smartphones While Watching TV Watching Content Is No Longer a One-Screen Experience The way people consume content has changed... ](https://flarie.com/insights/second-screen-behavior-why-viewers-use-smartphones-while-watching-tv) [![news-article](https://flarie.com/hs-fs/hubfs/image%20377-1.jpg?width=542&height=267&name=image%20377-1.jpg) ### What Are Branded Games (aka Advergames)? 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