Asahi Taps Into Smart Gamification with QR-Driven Campaigns

Asahi, one of the world’s leading premium beer brands, set out to find a cost-effective and easy-to-manage gamification platform that could scale across multiple brands and sponsors without inflating costs. Their goal was to drive consumer engagement directly from product touchpoints—like bottles and coasters—using QR codes, all while maintaining age verification and capturing valuable purchase insights.

The Solution

Asahi chose Flarie Studio and created a fully integrated experience using seamless webhooks. When users scanned QR codes on bottles or coasters, they were directed to branded games where their info was auto-filled, making entry smooth and compliant.

The setup allowed Asahi to track product origin, ensure players were 18+, and easily manage multiple brand and sponsor activations—all without increasing complexity or cost.

Traffic was driven entirely through QR codes on physical products, turning each one into a direct channel for digital engagement.

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The Results

The campaign delivered strong, measurable outcomes:

13,000+

Players accessed via QR codes

7+ rounds

Played per player

1.5 minutes

Average playtime per player

96%

Game completion rate

"Flarie Studio has been a perfect fit for us—easy to manage, cost-effective, and highly scalable. It’s enabled us to activate multiple brands and sponsors while keeping the experience seamless for consumers.”

- Martin Baxter, Lead Digital Marketing Manager,

Asahi