Bingo Loco Powers Global Engagement and CRM Growth with Gamification

Bingo Loco, the wildly popular live entertainment brand known for its 3-hour-long interactive stage shows, needed a way to engage fans beyond the venue and across its global footprint — from Dublin and Dubai to New York, Sydney, and beyond. With a presence in over 200 locations worldwide, the team wanted a scalable solution to gather first-party data, drive engagement, and strengthen customer relationships.

The Solution

Bingo Loco launched a branded Game Center through Flarie Studio, serving as an always-on digital hub for fan engagement. This gamified platform enabled Bingo Loco to not only entertain users online, but also collect valuable data across multiple touchpoints.

By leveraging Flarie’s integration with Klaviyo, user data collected through the Game Center is seamlessly synced into their CRM system. This allowed for powerful email personalization, automated workflows, advanced segmentation, and long-term CRM enrichment — without any manual handling.

Additionally, the Game Center served as an interactive extension of Bingo Loco's live shows, providing pre-event excitement and post-event engagement that enriched the overall fan experience. By blending digital interaction with their high-energy physical events, Bingo Loco amplified audience participation and kept the community connected between shows

With a combination of smart tech and playful energy, Bingo Loco extended their high-impact in-person experience into an ongoing digital journey for fans across the globe.

The Results

The ongoing activation has been a success across international markets

6,000+ Users Users since the first launch	Global Market Rollout Expanded locations worldwide
Seamless Integration CRM integration into Klavyio

 

"The Game Center has given us a way to extend the Bingo Loco experience beyond the show and into the everyday lives of our fans. The integration with Klaviyo means we’re not just entertaining — we’re building smarter, deeper relationships with our audience across the world.” -  Stephen Lawless, Co-founder & COO, Bingo Loco

 

Go to the Game Center here or scan the QR code 

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