Estrella Promotes Cheese Snacks with Seamless Gamification Activation

Estrella, one of Sweden’s favorite snack brands, wanted to put a spotlight on their cheese assortment in a fun and engaging way. With increasing competition in the snack aisle, the challenge was to capture attention and spark interest in a familiar yet often overlooked product category. Turning to social media as their primary channel, Estrella aimed to drive both brand engagement and product sampling through an interactive digital experience.

The Solution

Estrella launched a custom-branded game that gave players the chance to win a free Cheese Snack product sample. Players who reached the target score were automatically entered into a raffle.

Using the "Winners & Prizes" feature in Flarie Studio, Estrella seamlessly managed the prize distribution—allowing the system to automatically send out samples to the winners in the form of coupon codes without any manual handling. This made the activation smooth and hassle-free, maximizing engagement while minimizing operational workload.

The campaign created a fun, rewarding experience that not only engaged players but also helped Estrella get their delicious cheese snacks into more hands.

The Results

The activation delivered strong engagement and operational efficiency:

"The gamification activation exceeded our expectations! Not only did we create great engagement around our cheese assortment, but the automated prize fulfillment made the entire process incredibly easy for us. A truly smart and fun solution.” — Therese Arvidsjö, Senior Brand Manager, Estrella

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