INGO Created A Game Based Loyalty Programme For Their App, Driving Hours Of Playtime And +20% Sales

Brand Background

INGO are a 'fuel station' brand operating 445 outlets across Sweden and Denmark. Since 1978 they have worked tirelessly to remove all unnecessary frills in order to be able to offer what's most important to their customers... the simple, fun experience and the lowest possible prices on fuel. 

Challenge

INGO launched their app as the key tool to drive loyalty and increase lifetime customer value.  It allows them to freely communicate with their customer base and to offer new reasons to use INGO… for example view fuel usage, get digital receipts and find the nearest filling station. How could INGO go further and elevate this experience to help maintain and grow their customer base? 

Solution

INGO used Flarie Studio to create a 'game based loyalty programme' and integrated it into their app. Customers connecting their card to the app and fuelling their car, gain attempts to win 'free liters' in fun INGO branded games. The free liters are seamlessly added to their personal app account. New competitions and games drop each week, continually motivating customers return and 'Go Further' with INGO.

Results

The INGO gamification solution delivers 3.1 hours average playtime per player (30 days), with a 9x return rate. But perhaps most importantly, it drives one extra visit to the pumps every month, resulting in a massive 20% increase in sales (players vs non-players). Gamification is now central to the INGO app and driving ongoing customer loyalty. 

Play the games here

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