--- title: Coke description: Read about how the launch of Coke Energy with a branded game, driving engagement and achieving a 94% voucher redemption rate through gamification. image: https://flarie.com/hubfs/cola.jpg --- [ Cases ](https://flarie.com/cases)   >   [ Coke ](https://flarie.com/cases/cokeenergy) ![coke-1](https://flarie.com/hubfs/coke-1.png) # Coke Created A Game to Launch And Sample A New Product, Delivering A Whopping 94% Redemption Rate!   #### Brand Background Everyone knows Coca-Cola. Founded in 1886, and with it's legendary flavour, has brought happiness to generations of soda drinkers. The formula is a closely guarded secret and is an iconic soft drink globally. The magic formula of Coca-Cola has expanded to include multiple variants - including Coke Energy.    #### Challenge Coke Energy was the first energy drink released under the Coca-Cola brand, and was designed to complement upbeat and busy lives. But how do you get people’s attention in a sea of advertising around soft and energy drinks, and actually get it into people’s hands so they can try it?   #### Solution  We created a Coke Energy branded game as a tool for intense consumer engagement in a very ad resistant target audience. As a part of the campaign, product vouchers were added to the Flarie Store, making it possible for users to buy them with their Flarie Coins, which were earned in the Coke game.   Based on the target audience, a branded game was the perfect solution to engage Coke Energy's younger 'ad-resistant' audience. When the audience invested their time and energy in the games, they were more likely to redeem the sampling vouchers.    Flarie produced two branded games for Coke Energy both focusing on speed and energy and requiring a high level of alertness in order to win. The visual design of the games was also unmistakably "Coke Energy" with strong product references throughout.  These games were then distributed in paid media towards their audience, with sampling redemption connected to a wide range of stores. ![coke2](https://flarie.com/hubfs/Cases/Case%20content/coke2.webp)   #### Results Average play time per session for the games was more than 2.5 minutes. Of the 9000 sampling vouchers distributed, a massive 94% were redeemed.   | *"We were really pleased with the engagement levels and the high redemption rate. This was a very successful digital sampling mechanic and we were very happy with our partnership with Flarie."* - Jonny Fält, Media Operations Manager Nordics, The Coca-Cola Company | | --- |   #### Play the game here [![coke energy](https://flarie.com/hs-fs/hubfs/coke%20energy.png?width=238&height=238&name=coke%20energy.png)](https://game.flarie.com/games/snatch/121739027463496029a86fa)   ### Similar Articles: ![carousel-right-arrow-icon](https://flarie.com/hubfs/Group%20(1).svg) ![carousel-left-arrow-icon](https://flarie.com/hubfs/Group.svg) ![carousel-right-icon](https://flarie.com/hubfs/Group%20(1).svg) ![carousel-left-icon](https://flarie.com/hubfs/Group.svg) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/estrella_Image-2.png?width=542&height=267&name=estrella_Image-2.png) ### Estrella Estrella Promotes Cheese Snacks with Seamless Gamification Activation Estrella, one of Sweden’s... ](https://flarie.com/cases/estrella) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/ingo.jpg?width=542&height=267&name=ingo.jpg) ### INGO INGO Created A Game Based Loyalty Programme For Their App, Driving Hours Of Playtime And +20%... ](https://flarie.com/cases/ingo) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/Asahi.jpg?width=542&height=267&name=Asahi.jpg) ### Asahi Asahi Taps Into Smart Gamification with QR-Driven Campaigns Asahi, one of the world’s leading... ](https://flarie.com/cases/asahi) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/garnie.jpg?width=542&height=267&name=garnie.jpg) ### Garnier Garnier Triples Social Engagement By Changing Pack-Shots To Fun Branded Games ](https://flarie.com/cases/garnier) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/klarna.jpg?width=542&height=267&name=klarna.jpg) ### Klarna Klarna Integrated Flarie Gamification Into Their App To Reward Users, Increasing Time Spent by... ](https://flarie.com/cases/klarna) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/landing.png?width=542&height=267&name=landing.png) ### Gröna Lund Gröna Lund Spins Up Awareness for New IP with Gamification When Stockholm’s iconic amusement... ](https://flarie.com/cases/grona-lund) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/lidl.jpg?width=542&height=267&name=lidl.jpg) ### Lidl Lidl Bring New Campaign To Life With Gamification, Growing Customer Base At Record Speed ](https://flarie.com/cases/lidl) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/unilever.jpg?width=542&height=267&name=unilever.jpg) ### Unilever  Ben & Jerry’s Use Branded Games As Fun Digital Content Driving 76% Ad Recall & 74% Positivity ](https://flarie.com/cases/unilever) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/sibylla_landing-2.png?width=542&height=267&name=sibylla_landing-2.png) ### Sibylla Sibylla Attracts Festival Goers with Gamification at Korvfestivalen Sibylla, Sweden’s iconic... ](https://flarie.com/cases/sibylla) ##### Newsletters ## Stay up to date! Subscribe to learn about Flarie, the lastest in marketing, solutions and updates. ##### Thank You! for subscribing to our newsletter 👋 ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Flarie", "url" : "https://flarie.com/cases/author/flarie" }, "dateModified" : "2025-06-11T19:12:50.940Z", "datePublished" : "2024-11-05T23:30:00.000Z", "headline" : "Coke", "image" : [ "https://flarie.com/hubfs/cola.jpg" ], "mainEntityOfPage" : { "@id" : "https://flarie.com/cases/cokeenergy", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://flarie.com/hubfs/icon_add_game_schedule.png" }, "name" : "Flarie AB" } } ```