Newsletter June 2025
Time flies when you're having fun...
…but halfway through 2025, it’s worth pausing to reflect on just how far we’ve come. To every brand, marketer, and creator who brought the Power of Play to life - THANK YOU! Here’s what we’ve achieved together so far.
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🥰 - A Bigger Flarie Family
From Sweden to the United States, more brands than ever have joined the Flarie Family. Together, we're using game-powered marketing to spark action, engagement and bring brands closer to people.
"What’s most exciting isn’t just the new names on board - it’s the deepening partnerships. We’re co-creating, experimenting and scaling the power of play like never before." - Kim Ejebari, CCO, Flarie |
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🚀 - Record Breaking Moments
More unique players every month. And in just six months, we’ve already surpassed last year’s total player count.
Together, those players spent over 105 years inside Flarie Studio games. That’s enough time to binge Friends…12,487 times. 🛋️🍿
These aren’t just games. They’re branded, goal-driven experiences launched apps, websites, socials, events, products and email campaigns by our amazing Flarie Family.
So far in 2025?3,013 games created in Flarie Studio an average of 17.9 every day, all customized using our 160+ ready-to-brand game templates.
"Progress isn’t just growth - it’s the quality of engagement we see. Playtime, retention, brand love. We’re on a mission and this is only the beginning." - Filip Tröger, CEO, Flarie |
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💪 - Product Power-Ups
In just six months, we’ve rolled out a powerful set of features and upgrades in Flarie Studio to help you move faster and perform better:
12 Brand New Games added to the Flarie library
Custom Integrations with your CRM / ESP stack
Analytics 2.0 – faster insights, smarter decisions
Multi-Language Support to go global effortlessly
Stylebar + Custom CSS Keyframes – total creative control
Assets & Settings – streamlined content management
New Help Station – answers when you need them
A New Website Experience – faster, fresher, easier
"Our goal is to empower marketers to build faster, smarter, and more on brand. Flarie Studio now reflects that mission better than ever.” - Niclas Bergfors, CTO, Flarie |
We have a whole bunch of exciting releases coming up in Q3.
Competitions in Game Centers? You bet. Competition modules, automated winner generation, and prize distribution are all on the way.
Button popups? Form Improvements? Customizable animations? Shhh… we weren’t supposed to say anything. But let’s just say: yes. Yes, we did. 😉
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👇 - What We've Learned
From data to design, here are some powerful insights we’ve picked up so far in 2025:
Loyalty Systems Are BoomingWe’ve seen more Game Centers launched than ever. Brands want stickier customer relationships and game-driven loyalty is delivering.
Multi-Entry = More Retention
When players get motivated with an increased chance of winning and can return and play again to win, engagement deepens. Simple and powerful.
Winners & Prizes = Scalable Joy
Our feature for automated prize selection + distribution is saving marketers time and creating frictionless magic for players.
The takeaway? Gamification works best when it’s built for long-term engagement, low effort for your team, and real rewards for your players. From loyalty systems to prize drops, the smartest plays are the ones that scale.
Want to put these insights into action?
Let’s chat! Book a brainstorm with our team and we’ll help you turn these trends into your next winning campaign.
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This isn’t just a halftime report, it’s a reminder of what’s possible when brands get bold and marketing becomes fun again. We’re incredibly proud of what we’ve accomplished together and even more excited about what’s ahead.
Thanks for reading and we hope you are having an amazing summer so far! Don't forget to use sunscreen and, and as always, Be Playful. 🎮🥰
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