Newsletter April 2025
Hey Flarie friends! 👋
Spring has sprung, and things have been buzzing around here like never before! With longer days, fresh ideas, and campaigns left and right, we’ve been busy helping brands turn play into powerful engagement.
First up: our egg-citing new competition - Flarie Easter Games 🐣
And while we’re celebrating, we're also spotlighting the Top 10 Games of Q1 - a mix of creativity, results, and pure fun. Ready to see who made the list?
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🐣 A-maze-ing prizes await and this Easter, we're giving back - It's time to play!
The wait is over! Spring is here, and so is our new competition: Flarie Easter Games.And guess what? We're not just telling you to gamify your audience - this time, you’re the player.
It's also our Game of the Month and it’s called Amaze. Hop into a vibrant maze where a little bunny collects eggs and dodges chickens.
It's inspired by a legendary arcade game... (try it, you’ll know 😉)
As a thank you for being part of our journey, we’re giving away:
🏆 A generous gift card that can be used anywhere
🥈 A custom Flarie hoodie - created just for this competition
🥉 A matching Flarie cap - not available anywhere else
Scan the QR code in the image above to join the competition or click here
Be playful. Be curious. And have a cracking Easter! 🐰
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Launching into the Spotlight: Top 10 Games of the Quarter!
We crunched the numbers, scanned the galaxy (okay, our platform data), watched the plays roll in, and cheered from the sidelines and now it’s time to celebrate the standout activations of the quarter!
These 10 standouts didn’t just look great - they drove real results. From loyalty boosts to lead gen, viral reach to brand love, each activation brought something unique to the table. No ranking here - every game had its own goals and moments to shine.
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Scandic Hotel - "Coffee & Croissants" To celebrate the Nordic premiere of A Minecraft Movie, Scandic launched a playful game where guests could win cinema tickets and prizes. A fun tie-in that turned hotel bookings into mini adventures.
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Gröna Lund - "New IP Launch Game" To launch a brand-new IP, Sweden’s iconic amusement park brought the fun online with a custom branded game. It captured the energy of the park, drove sky-high engagement, and had players hitting replay again and again. A thrilling digital extension of a legendary brand. Bravo! 👏
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Asahi UK / Manchester City - "Fan Challenge" Game on! As Man City’s main sponsor, Asahi invited fans to play for VIP prizes while collecting golden first-party data. Football meets fandom meets flawless execution. |
Spendrups / Trocadero - "The Pronunciation Game":
Over 35,000 players joined the debate: How do you really say Trocadero? A cultural moment turned into a gamified hit
Henkel / Teroson - "Branded Driving Game":
Fast-paced driving meets sticky product education. A surprisingly fun twist from the world of adhesives.
Cathay Pacific - "Year of the Snake":
A nostalgic throwback wrapped in red envelope rewards. Played across 7 markets — festive, fun, and full of brand love.
Lyko - "The Beauty Playground":
With “Beauty Playground” at the heart of its brand, Lyko found the perfect match in Flarie’s games. Together, we turned beauty into an interactive experience. Fun, scroll-stopping and totally on-brand.
Mecenat / Fello - "Student Hoops":
Reaching students requires more than ads. A reward-focused hoop game that captured attention and sparked competition.
Pressbyrån - "Bokstavsbyrån":
A clever twist on our new game Wordie, rebranded as “Bokstavsbyrån” in Pressbyrån’s app. Wordplay meets gamification – a creative standout.
Dr. Schär - "Fiber Bread Challenge":
To launch their new fiber-rich bread, Schär baked gamification right into their social strategy. The result? A fun game, fresh leads, and delicious engagement.
Play all the games here! 🎮
We play as we preach. Celebrate spring. Be playful.And thank you – for being part of the Flarie journey 💛
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