Newsletter March 2025
Hello Flarie friends! 👋
March is almost over but we are still buzzing from the amazing February we had! Together with you and all our amazing customers, we hit a new record for total playtime - and we’re not slowing down anytime soon! Here’s what’s been happening in our playful world and what’s coming next:
February – Our Biggest Month (Ever) in Playtime!
In February, your customers played, competed and stayed engaged like never before - and the results speak for themselves:
🕹 144,161 hours of total playtime
- That’s 6,006 days- 858 weeks- 197 months- Or 16.45 years of continuous playing!
To put this into perspective:
🚀 Enough time to travel to the moon and back 32 times🥚 Time to boil 1.6 million perfect eggs - breakfast for an entire city.🍿 Pop almost 6,000 kg popcorn - more than enough if you also want to watch all the 33 Marvel movies 1,947 times.
People looooove to play and gamification isn’t just a trend - it’s a proven way to drive engagement 💪 When done right, people stay, play and connect with brands in a truly rewarding way. Want to know how? Book a meeting with us!
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Game of the Month - Evolve! 🪐
Our Game of the Month is none other than Evolve - the star of Flaries last summer competition for our clients that had everyone glued to their screens!
The competition ran for one whole month and achieved an incredible average playtime of 419 minutes per player - that’s nearly 7 hours each!
Sure, we love all our players -but we know there were a few extra committed competitors out there who really pushed those numbers sky-high, battling for the top of the leaderboard.
One of them was Nina Marklund– a true Evolve champion who played for hours on end, climbing the leaderboard and absolutely dominating the game. ✌️
If you could describe Evolve in three words, what would they be?Nina: "Fun, Engaging and Addictive"
What made you keep playing for so long?Nina: "The balance between the game always gets a little harder all the time and you "evolve" all the time and feel like a problem solver which gets your dopamine going"
When did you have time to play that much?Nina: "On my way to and from work, lunch - after getting the kids to sleep. My partner wasn't that satisfied..."
Do you think a game like Evolve could work to engage customers? How would you imagine using it?Nina: "We"actually used it for one of our clients and got crazy results! 3x retentionand 2.5 hours game time per player"
💪Can you beat Nina's score of 9,002 points? Try Evolve here
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🐣 Egg-citing things are coming - Flarie Easter Games!
The days are getting longer, the sun is peeking out - and what better way to welcome spring than with a little friendly competition? We’re about to launch Flarie’s Easter Games – packed with fun surprises and cracking prizes! Stay tuned!
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Easter is also the perfect moment to boost your own customer engagement. Promotions, games, competitions - it’s all about rewarding your audience while having fun.
👉 It’s not too late! If you’re looking for a playful way to activate your customers this Easter, reach out - we’ll help you get something up and running with ease.
Let’s make this season a win for your brand too! 🌷
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