Top Branded Games & Gamification Campaigns of Q1 2025 | Flarie
Top Branded Games & Gamification Campaigns of Q1 2025
Every quarter, we spotlight the most creative, fun, and high-performing branded games launched on the Flarie platform. These campaigns show how brands across travel, FMCG, beauty, sports, and entertainment are using gamification to drive engagement, loyalty, and conversions.
From clever concepts to smooth execution and impressive results, these Q1 highlights prove that play is one of the most powerful tools in modern marketing.
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Scandic Hotel - "Coffee & Croissants" To celebrate the Nordic premiere of A Minecraft Movie, Scandic launched a playful game where guests could win cinema tickets and prizes. A fun tie-in that turned hotel bookings into mini adventures. Try the game 👉 here |
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Gröna Lund - "New IP Launch Game" To launch a brand-new IP, Sweden’s iconic amusement park brought the fun online with a custom branded game. It captured the energy of the park, drove sky-high engagement, and had players hitting replay again and again. A thrilling digital extension of a legendary brand. Bravo! 👏 Try the game 👉 here |
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Asahi UK / Manchester City - "Fan Challenge" Game on! As Man City’s main sponsor, Asahi invited fans to play for VIP prizes while collecting golden first-party data. Football meets fandom meets flawless execution. Try the game 👉 here |
Spendrups / Trocadero - "The Pronunciation Game":
Over 35,000 players joined the debate: How do you really say Trocadero? A cultural moment turned into a gamified hitTry the game 👉 here
Henkel / Teroson - "Branded Driving Game":
Fast-paced driving meets sticky product education. A surprisingly fun twist from the world of adhesives.
Try the game 👉 here
Cathay Pacific - "Year of the Snake":
A nostalgic throwback wrapped in red envelope rewards. Played across 7 markets — festive, fun, and full of brand love.
Try the game 👉 here
Lyko - "The Beauty Playground":
With “Beauty Playground” at the heart of its brand, Lyko found the perfect match in Flarie’s games. Together, we turned beauty into an interactive experience. Fun, scroll-stopping and totally on-brand.
Try the game 👉 here
Mecenat / Fello - "Student Hoops":
Reaching students requires more than ads. A reward-focused hoop game that captured attention and sparked competition.
Try the game 👉 here
Pressbyrån - "Bokstavsbyrån":
A clever twist on our new game Wordie, rebranded as “Bokstavsbyrån” in Pressbyrån’s app. Wordplay meets gamification – a creative standout.
Try the game 👉 here
Dr. Schär - "Fiber Bread Challenge":
To launch their new fiber-rich bread, Schär baked gamification right into their social strategy. The result? A fun game, fresh leads, and delicious engagement.Try the game 👉 here
What Marketers Can Learn from Q1’s Top Games:
Gamification drives attention: From airline loyalty to FMCG launches, games consistently deliver minutes of active brand interaction (compared to seconds on ads).
Rewards matter: Whether it’s cinema tickets, discounts, or red envelopes, incentives drive replay and conversions.
Cross-industry success: Hospitality, retail, sports, and beauty all prove branded games aren’t niche—they’re a universal engagement tool.
Ready to Create Your Own Branded Game?
With Flarie Studio, you can launch a branded game in days, not months. Choose from 150+ templates, brand it your way, and connect it to your marketing goals.
We'd love to get together to brainstorm ideas, discuss license options or give you a demo of Flarie Studio. Or why not get a free mockup? Just Book a Meeting with us, and we will take it from there!
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