Newsletter May 2025
Hey Flarie friends! 👋
Sports fans, marketers, game lovers… assemble!
2025 is packed with unmissable sports moments - perfect for playful branded experiences. And just wait…2026 brings the Winter Olympics and World Cup.
Let the games begin!
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Battle of the Sports - Game On!
At Flarie, we’ve seen brands use gamification to activate sponsorships, connect with fans, and spark shareable fun. Just look at:
🏒 Lidl – scoring big with a Hockey Game during the Ice Hockey World Championships
🏉 Asahi –rucking in Rugby games to energize their Women’s Rugby World Cup sponsorship
🏀 Under Armour – bringing March Madness to life through basketball games
⚽ Sibylla – mixing burgers and football goals in their delicious Sportsburger game
We dare you to get the top score in this month’s Sports Battle Games.
The winner gets eternal bragging rights, and maybe more 😉
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2025 Sports Moments Worth Playing For
Here are a few of blockbuster sports events still to come this year. Perfect inspiration for your next game-based activation:
🏈 Did you know the NFL is going global? Starting this September, fans across Madrid, Dublin, London, Berlin, and São Paulo will be cheering for touchdowns on their home turf.
🎾 Tennis is one of those timeless sports - equal parts elegance and edge.Each year, four majors set the pace, and this summer we’ve got three giants still to serve: French Open (25th may), Wimbledon (30th June) & US Open (25th august)
🏎️ Since Drive to Survive dropped on Netflix, Formula 1 has become a cultural phenomenon. And a little birdie tells us that our Games Team is working on a new F1-inspired reaction game.
⚽ And let’s not forget the biggest sport of them all. This summer, the spotlight’s on the women, with the UEFA Women’s EURO kicking off July 2 in Switzerland.Plus, the FIFA Men’s Club World Cup hits the USA for the first time.
Big games, bigger audiences and perfect moments to launch interactive brand experiences!
Looking Ahead: Already planning the 2026 marketing calendar? Here’s your early heads-up on next year’s big moments:
Winter Olympics - February 6 – 22 (Milan-Cortina, Italy)
FIFA World Cup - June 11 – July 19 (USA, Canada, Mexico)
Six Nations Rugby - February – March (Europe)
NFL Super Bowl - February 9 (New Orleans, USA)
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Want to challenge your fans with a sports game tied to your brand?
We’ve got 160+ game formats in Flarie Studio (and no less than 29 of them are in our sport category), from football flicks to rugby runs, tennis rallies to motor racing mayhem.
Book a brainstorm session with our team and let’s create your next champion campaign.
Thanks for reading – and as always, Be Playful. 🎮🥰
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