Newsletter April 2024
Summer of Games 2024!
Temperatures are rising, the days are getting longer, Summer is nearly here! Below we offer inspiration and ideas on how you can create memorable moments for audiences with your brand this summer and beyond, using branded games and experiences from Flarie!
New Game
Pinball Wizard - Put yourself on the leaderboard
(Scan QR code or click on the image to play)
- Wizard is a brand new pinball game from Flarie, and just one of 150 BRANDABLE GAMES available in Flarie Studio (including football for the Euros and Olympic Sports for Paris 2024!).
- We think it would be great for Pepsi for example, to deliver minutes of active engagement with audiences and bring to life their new brand identity.
- Like all Flarie games it can be distributed anywhere, taking advantage of Summer's MOBILE MOMENTS acrosstouch points (e.g. social, owned platforms/apps, summer events).
- Also, like all Flarie games, it can be CUSTOMIZED to also Collect 1st Party Data, Drive Traffic, Distribute Samples and deliver more Rewarding Promotions.
- Got a brief? Speak to us and get a mock-up and concept in only 3-5 days.
Disclaimer: The Pepsi logo and imagery used in this game is solely for illustrative purposes to showcase our capabilities. It is not a product of any association, and specifically not a past or active campaign.
Top Apps
Using Games
Games are also a great way to activate users for APPS. Here are some top apps in different industries using games to drive revenue in different ways.
Netflix (driving ad/subscription revenue) - Yes Netflix the video service now offers games, alongside it's video offering in response to the 'growth of gaming', and bought several studios. In 2024 they plan to double their number of games to c200 to reach new customers and grow their service. Direct game based revenue generation is being explored through in-game purchases and ad solutions.
Gucci (increasing engagement and brand love) - Included a 'branded arcade' in their app to engage . The games include Gucci Grip (a skateboarding dodge-and-jump game), Gucci Ace (table tennis), and Gucci Bee (Pacman, but with Gucci’s iconic bee as the protagonist).
Starbucks (delivering loyalty) - Recognised as being no.1 at driving loyalty through their app with gamification of their 'Starbucks Rewards' programme. They also have their annual 'Summer Game' where you play branded games to win discounts.
Want more activity in your app (or web-service)? Get in touch for a free demo and a concept mock-up.
Gamification of Physical Retail
Scan Receipt to Unlock Fun
Receipts. Quite boring aren't they. Not anymore! Flarie are now bringing game based rewards to physical retail. It's simple
1. User buys product & takes photo of receipt
2. Receipt scanned to verify purchase
3. Fun branded game is unlocked, loaded with chances to win
It's great for brands selling through retailers e.g. FMCG brands, and the gaming experience can be configured based on transaction value/volume, specific products and specific stores. Get in touch to learn more.
Flarie Out & About
Come and See Us
Flarie will be appearing at various live events across the summer. If you are in the vicinity and would like to meet in person on or around those dates, get a demo of Flarie Studio for you and your team, just get in touch and we can set-up a meeting
- 18th April. Marketing Society Tech Tussle FINALIST. Glasgow, UK
- 24th-25th April. NextM, Stockholm, Sweden (scan the QR above for sneak peak of our Game Center where attendees can play and win prizes)
- 30th May, Dentsu Innovation Day, Amsterdam, NE
- 18th-19th September. Technology for Marketing & eCommerce, London, UK
For more information on any of the above, feel free to either send a reply to this email to contact the customer success team or simply book a meeting here ☕ 🎮
Thanks for reading and Be Playful!
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