Newsletter December 2024
Counting down the days?🎄
Not long now. According to Statista, 2 billion people bought an advent calendar in 2024 making December the most gamified month of the year!
Just some of the brands counting down to Christmas with digital gamification are Swarowski (luxury calendar), IKEA (family members calendar) and Burger King (31 days of deals). Challenges, mini-games, promotions, quizzes and educational content are just some of the content found behind their doors to delight audiences and drive growth.
If you're up for a Christmas 'just for fun' challenge, try prompting chatgpt to produce an image of an advent calendar with 24 doors! Easy right? 😜
Spotify x Flarie = Wrapped 🎵 🎁
Who was your most listened to artist this year? 'Spotify Wrapped' is a playful way for users to reflect on their annual audio journey. See your listening stats wrapped-up in fun graphics, then share with friends on social.
This year, Spotify brought their 'countdown to launch' to life with the 'Spotify Wrapped' branded game, produced with Flarie Studio. Connect icons like Taylor Swifts' Pink Cowboy Hat and Sabrina Carpenters' Espresso to rack up points.
The game was distributed through a host of influencers on simple links the week before launch - connecting fans, building anticipation, and adding a little friendly competition. Watch, Play, Discover, Share!
The Result - Next Level Engagement!
In only 7 days, the activation delivered
44 371 unique players
3.67 minutes (average playtime)
High score was 30,152 ! - what will you get?
As for us?
Thanks to you, in 2024 we hit some new high scores in terms of gamification:
24 brand new brandable games enterered the arena, including crowd favourites like 'Join' - play Joe & The Juice mock-up below. Click here to play!
10 luck based games stepped into the line-up ('Smash a Pinata' being most loved by customers, perfect for instant win promotions)
Our New 'Game Wizard' rolled-out, with insights from 1 million players. Picking from Flarie Studio's 154 games is now super easy
34 new features launched, including 'Receipt Scanning' to unlock games and challenges - an excellent tool for consumer brands like snacks
We levelled-up globally, bringing gamification joy to millions of players, most notably the US and Middle East
Thank you for being part of our journey. Your support and creativity drive everything we do. We can’t wait to see what we will achieve together next year!
Want to give the gift of gamification to your customers in 2025? Let's work through some customer engagement ideas together. Just book a brainstorm here ☕ ✨
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