---
title: Unilever 
description: Branded games promoted a new product, driving 76% ad recall and 74% positivity. Playful gameplay and digital outdoor activation boosted engagement.
image: https://flarie.com/hubfs/unilever.jpg
---

[ Cases ](https://flarie.com/cases)   >   [ Unilever  ](https://flarie.com/cases/unilever)

![unilever](https://flarie.com/hubfs/unilever.webp)

# Ben & Jerry’s Use Branded Games As Fun Digital Content Driving 76% Ad Recall & 74% Positivity

#### Brand Background

The legendary Ben & Jerry's brand was founded in 1978 and have gone from a single ice cream parlour in Vermont to a multi-national company renowned for their marketing excellence, playful sense of humour and advocacy for social justice. They are now a wholly-owned subsidiary of Unilever.

 

#### Challenge

When Ben & Jerry's released another one of their inventive ice cream products, the “Cookie Dough Peace Pop”, they wanted to do it in a playful way in line with their brand that would help them stand-out on the market, and in doing so be the ice cream of choice for the summer.

 

#### Solution

Traditional advertising in isolation wasn’t going to cut it, so Flarie helped Ben & Jerry's create their own series of branded games. The games were based on popular hyper-casual concepts. The product was always front and centre and Ben & Jerry’s unique branding was used to create games that were distinctive and colourful. They even included flying cows!

The games were distributed in digital media and Flarie also ran a ‘gaming special’ on digital outdoor. The ‘gaming special’ involved turning a large digital outdoor site into a public gaming experience to entertain people taking a pause in the city-centre. The screen became the TV, and people’s mobile phones became the handset.

![benjerry2](https://flarie.com/hubfs/Cases/Case%20content/benjerry2.webp)

 

#### Results

The games were played on average for 4.3 minutes. This in turn enabled strong ad recall (76%) and was an activation that people really liked and were ‘positive’ to (74%).

 

#### Play the game here

#### [![Ben jerry chop](https://flarie.com/hs-fs/hubfs/Ben%20jerry%20chop.png?width=238&height=238&name=Ben%20jerry%20chop.png)](https://game.flarie.com/games/chop/132531293763495ef4519cb)

 

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