Sibylla Attracts Festival Goers with Gamification at Korvfestivalen

Sibylla, Sweden’s iconic fast-food brand, wanted to make a splash at Korvfestivalen Stockholm, the country’s premier sausage festival. While handing out free samples was a key part of their booth experience, they wanted to engage visitors in a fun, interactive way that reinforced their brand and created excitement. Their solution? A mobile game challenge designed to draw in festivalgoers and spark friendly competition.

The Solution

Sibylla launched "Fånga Korven" (Catch the Sausage), a custom-branded mobile game designed to entertain and reward festival attendees.

The game was designed in Flarie Studio, incorporating the Challenge feature and setting a target score for participants. The game was connected to a QR code displayed at their booth, making it easy for visitors to play and join the challenge. Players who scanned the code and reached the target score were rewarded with an exclusive Sibylla-branded hat, driving participation and creating excitement around the activation.

By integrating gamification directly into their festival activation, Sibylla transformed a simple booth visit into an engaging and memorable experience. The game encouraged repeat plays, extended interactions with the brand, and helped Sibylla stand out in a crowded event space. 

The Results

The three-day activation successfully engaged visitors and created a buzz at Korvfestivalen:

"Gamification gave us a unique and interactive way to connect with visitors at Korvfestivalen. The ‘Fånga Korven’ game brought energy to our booth and kept people coming back for more. It was a fantastic way to blend fun, competition, and brand engagement." - Cecilia Brunlöf, Digital Strategist & Projekt Manager, Vinter

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