Sibylla Attracts Festival Goers with Gamification at Korvfestivalen
Sibylla, Sweden’s iconic fast-food brand, wanted to make a splash at Korvfestivalen Stockholm, the country’s premier sausage festival. While handing out free samples was a key part of their booth experience, they wanted to engage visitors in a fun, interactive way that reinforced their brand and created excitement. Their solution? A mobile game challenge designed to draw in festivalgoers and spark friendly competition.
The Solution
Sibylla launched "Fånga Korven" (Catch the Sausage), a custom-branded mobile game designed to entertain and reward festival attendees.
The game was designed in Flarie Studio, incorporating the Challenge feature and setting a target score for participants. The game was connected to a QR code displayed at their booth, making it easy for visitors to play and join the challenge. Players who scanned the code and reached the target score were rewarded with an exclusive Sibylla-branded hat, driving participation and creating excitement around the activation.
By integrating gamification directly into their festival activation, Sibylla transformed a simple booth visit into an engaging and memorable experience. The game encouraged repeat plays, extended interactions with the brand, and helped Sibylla stand out in a crowded event space.
The Results
The three-day activation successfully engaged visitors and created a buzz at Korvfestivalen:
Similar Articles:

Coke
Coke Created A Game to Launch And Sample A New Product, Delivering A Whopping 94% Redemption Rate!

Unilever
Ben & Jerry’s Use Branded Games As Fun Digital Content Driving 76% Ad Recall & 74% Positivity

INGO
INGO Created A Game Based Loyalty Programme For Their App, Driving Hours Of Playtime And +20%...

Schär
Schär Drives Engagement and CRM Growth with Gamification Schär, a leading brand in gluten-free...

Klarna
Klarna Integrated Flarie Gamification Into Their App To Reward Users, Increasing Time Spent by...

Lidl
Lidl Bring New Campaign To Life With Gamification, Growing Customer Base At Record Speed

Cathay Pacific
Cathay Pacific Brings Nostalgia and Fun to the Year of the Snake with Gamification Cathay...

Kärcher
A High-Pressure Challenge for Engaged Consumers As a global leader in cleaning technology, Kärcher...

Oral-B
Oral-B Launched A New Toothpaste With A Branded Game, Making A Splash In Social