--- title: Lidl description: Case showing how branded games advergames can drive business results image: https://flarie.com/hubfs/lidl.jpg --- [ Cases ](https://flarie.com/cases)   >   [ Lidl ](https://flarie.com/cases/lidl) ![Banner 5](https://flarie.com/hs-fs/hubfs/Banner%205.png?width=1005&name=Banner%205.png) # Lidl Bring New Campaign To Life With Gamification, Growing Customer Base At Record Speed #### Brand Background Lidl is a German international retailer with over 11,000 stores across Europe and the United States (impressively there are Lidl stores in every member state of the European Union). They have a zero waste approach and pass the savings onto their customers.   #### Challenge Lidl wanted to drive sales of fresh fruit and vegetables. They were keen to demonstrate they keep stock fresh and costs low by always sourcing locally and having a world-class supply chain. But how to take this message out to customers?   #### Solution Lidl and their creative agency Garbergs developed a “That’s Lidl” concept, where they promoted their vast assortment of fresh fruit and vegetables at the right price by, “avoiding the middlemen”, and going straight from farm to store. As a key part of the concept Flarie enabled Lidl to produce their own branded games where we brought the concept of “avoiding the middlemen” to life. Lidl produced several branded games around popular hyper casual concepts… where the player had to collect rosy red apples and “avoid the middleman”. Lidl further incentivised sales by offering a free gift card of $50 people scoring over 250 points, with a new chance to win every week. The game was distributed in paid and owned media, including being hosted on a campaign site on the Lidl website. ![lidl2](https://flarie.com/hubfs/Cases/Case%20content/lidl2.webp) #### Watch the campaign video [Click here to watch the campaign video ](https://youtu.be/O6o_cpWX2qA)   #### Results   | *“The new campaign has caught on and Lidl has increased it’s customer base at record speed”* - Resume - marketing industry press. | | --- |   | *“We continue to fill the brand with energy and entertainment. This time we want to draw attention to our work to deliver fresh fruits and vegetables every day. By eliminating unnecessary middlemen, we can offer the highest quality at the best price” “It looks undeniably good for us right now, we take customers from all competing players and the campaign measurements show very strong figures”.* - Marketing Director Fredrik Marmbrandt | | --- |     #### Play the game here [![lidl grace](https://flarie.com/hs-fs/hubfs/lidl%20grace.png?width=238&height=238&name=lidl%20grace.png)](https://game.flarie.com/games/grace/139963110663637f38d643c)   ### Similar Articles: ![carousel-right-arrow-icon](https://flarie.com/hubfs/Group%20(1).svg) ![carousel-left-arrow-icon](https://flarie.com/hubfs/Group.svg) ![carousel-right-icon](https://flarie.com/hubfs/Group%20(1).svg) ![carousel-left-icon](https://flarie.com/hubfs/Group.svg) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/estrella_Image-2.png?width=542&height=267&name=estrella_Image-2.png) ### Estrella Estrella Promotes Cheese Snacks with Seamless Gamification Activation Estrella, one of Sweden’s... ](https://flarie.com/cases/estrella) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/ingo.jpg?width=542&height=267&name=ingo.jpg) ### INGO INGO Created A Game Based Loyalty Programme For Their App, Driving Hours Of Playtime And +20%... ](https://flarie.com/cases/ingo) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/cola.jpg?width=542&height=267&name=cola.jpg) ### Coke Coke Created A Game to Launch And Sample A New Product, Delivering A Whopping 94% Redemption Rate! ](https://flarie.com/cases/cokeenergy) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/garnie.jpg?width=542&height=267&name=garnie.jpg) ### Garnier Garnier Triples Social Engagement By Changing Pack-Shots To Fun Branded Games ](https://flarie.com/cases/garnier) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/Asahi.jpg?width=542&height=267&name=Asahi.jpg) ### Asahi Asahi Taps Into Smart Gamification with QR-Driven Campaigns Asahi, one of the world’s leading... ](https://flarie.com/cases/asahi) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/landing.png?width=542&height=267&name=landing.png) ### Gröna Lund Gröna Lund Spins Up Awareness for New IP with Gamification When Stockholm’s iconic amusement... ](https://flarie.com/cases/grona-lund) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/klarna.jpg?width=542&height=267&name=klarna.jpg) ### Klarna Klarna Integrated Flarie Gamification Into Their App To Reward Users, Increasing Time Spent by... ](https://flarie.com/cases/klarna) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/unilever.jpg?width=542&height=267&name=unilever.jpg) ### Unilever  Ben & Jerry’s Use Branded Games As Fun Digital Content Driving 76% Ad Recall & 74% Positivity ](https://flarie.com/cases/unilever) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/sibylla_landing-2.png?width=542&height=267&name=sibylla_landing-2.png) ### Sibylla Sibylla Attracts Festival Goers with Gamification at Korvfestivalen Sibylla, Sweden’s iconic... ](https://flarie.com/cases/sibylla) ##### Newsletters ## Stay up to date! Subscribe to learn about Flarie, the lastest in marketing, solutions and updates. ##### Thank You! for subscribing to our newsletter 👋 ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Flarie", "url" : "https://flarie.com/cases/author/flarie" }, "dateModified" : "2025-06-11T19:23:03.033Z", "datePublished" : "2022-11-10T10:17:07.000Z", "headline" : "Lidl", "image" : [ "https://flarie.com/hubfs/lidl.jpg" ], "mainEntityOfPage" : { "@id" : "https://flarie.com/cases/lidl", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://flarie.com/hubfs/icon_add_game_schedule.png" }, "name" : "Flarie AB" } } ```