Schär Drives Engagement and CRM Growth with Gamification

Schär, a leading brand in gluten-free products, launched a gamified social media activation to promote their quality campaign (using newly launched Fiber bread). Designed to increase brand awareness and collect email addresses, the campaign used interactive gameplay to engage consumers in a fun and rewarding way.

The Solution

Schär designed the game in Flarie Studio, ensuring it seamlessly aligned with their brand identity. Integrated into their social media channels, the game was easily accessible to their audience.

Players engaged with the Fiber Bread theme in a playful and interactive way, reinforcing brand awareness while enjoying the experience. A built-in form within the game collected email addresses, supporting Schär’s CRM growth and providing a direct channel for future communication. An endplate then redirected players to a landing page, where they could enter to win prizes.

This gamified approach not only boosted brand interaction but also played a key role in Schär’s CRM strategy, providing a valuable channel for continued customer engagement beyond the campaign.

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The Results

The activation delivered impressive engagement results:

1,200+

Players

4 rounds

Played per player

Email Collection

For future marketing initiatives

"Gamification through Flarie Studio provided an exciting way to introduce our Fiber Bread to consumers. Not only did we drive engagement through social media, but we also strengthened our customer relationships by growing our email database. It was a win-win activation for both brand awareness and CRM."

- Maria Karlsson, Communication Manager Nordics, Schär

Try the game here and see how many Fiber Breads you can get in the hoop!