Cathay Pacific Brings Nostalgia and Fun to the Year of the Snake with Gamification
Cathay Pacific is celebrating the Year of the Snake in style – by bringing back a true classic! The airline has created its own game using Flarie Studio, blending tradition with play to deliver a fun and nostalgic customer experience. This initiative provided an engaging way to connect with audiences across multiple markets while reinforcing Cathay Pacific’s brand presence during the festive season.
The Solution
To bring this idea to life, Cathay Pacific launched a branded Snake game (ours is called Anaconda), reimagining the timeless classic with a fresh design and airline-inspired elements. Players maneuvered the snake to collect points while avoiding obstacles, competing for high scores and a chance to win exciting prizes.
To maximize reach and engagement, the game was seamlessly integrated across key digital channels. It was highlighted on the Cathay Pacific website with a CTA directly to the game, included in CRM emails, and promoted through organic social media posts. This ensured a smooth and accessible experience for all users.
With the campaign running for just 15 days, Cathay Pacific successfully tapped into nostalgia, boosting engagement and strengthening customer relationships.
The Results
The Year of the Snake campaign delivered impressive results, exceeding expectations:
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