Sealing Success: Henkel Engages Customers with Gamification
Henkel, a global leader in adhesives, sealants, and surface treatments, wanted to create an engaging and interactive way to connect with customers while promoting Loctite 55, their high-performance thread sealing cord. To achieve this, they turned to Flarie Studio, using gamification to educate and engage their audience in a fun and memorable way.
The Solution
Henkel launched a custom-branded game through Flarie Studio to boost brand awareness and generate buzz around the new Loctite 55 packaging design. At the same time, the game highlighted the product’s key features and benefits in an interactive and engaging format
The puzzle-based game Connect, challenged players to test their speed and precision while reinforcing their understanding of the product’s capabilities. To drive participation, players needed to reach a specific score to enter a competition, with a built-in form capturing their data.
To maximize reach and engagement, the game ran on Meta and TikTok. A CRM campaign then engaged contacts gathered in the game, driving high conversion rates for marketing contacts and creating an interactive brand experience that encouraged repeat interaction.
With the campaign running for 30 days, Henkel successfully leveraged gamification to drive awareness, enhance customer engagement, and strengthen brand affinity.
The Results
1,700 playersin 30 days |
4.5+ minutesAverage playtime per person |
5,000Rounds played in total |
|
"Gamification through Flarie Studio has given us an exciting and innovative way to engage with our customers. The interactive experience not only entertained but also strengthened product awareness in a fun and memorable way. We look forward to exploring more ways to connect with our audience through gamification." - Hilma Haglöf, Specialist Customer & Market Activation, Henkel |
Can you connect the pipes? Try the game here or scan the QR code!
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