Sealing Success: Henkel Engages Customers with Gamification

Henkel, a global leader in adhesives, sealants, and surface treatments, wanted to create an engaging and interactive way to connect with customers while promoting Loctite 55, their high-performance thread sealing cord. To achieve this, they turned to Flarie Studio, using gamification to educate and engage their audience in a fun and memorable way.

The Solution

Henkel launched a custom-branded game through Flarie Studio to boost brand awareness and generate buzz around the new Loctite 55 packaging design. At the same time, the game highlighted the product’s key features and benefits in an interactive and engaging format

The puzzle-based game Connect, challenged players to test their speed and precision while reinforcing their understanding of the product’s capabilities. To drive participation, players needed to reach a specific score to enter a competition, with a built-in form capturing their data.

To maximize reach and engagement, the game ran on Meta and TikTok. A CRM campaign then engaged contacts gathered in the game, driving high conversion rates for marketing contacts and creating an interactive brand experience that encouraged repeat interaction.

With the campaign running for 30 days, Henkel successfully leveraged gamification to drive awareness, enhance customer engagement, and strengthen brand affinity.

The Results

"Gamification through Flarie Studio has given us an exciting and innovative way to engage with our customers. The interactive experience not only entertained but also strengthened product awareness in a fun and memorable way. We look forward to exploring more ways to connect with our audience through gamification." - Hilma Haglöf, Specialist Customer & Market Activation, Henkel - Malin Bergström, Nordic Marketing Manager ACM, Henkel

Similar Articles:

Tibber

Tibber Elevates Energy Awareness and Engagement Through Gamification Tibber's digital platform...

ACO

ACO and ACO Spotless ACO Spotless is a skincare solution designed to target blemishes and...

Coke

Coke Created A Game to Launch And Sample A New Product, Delivering A Whopping 94% Redemption Rate!

Kärcher

A High-Pressure Challenge for Engaged Consumers As a global leader in cleaning technology, Kärcher...

Unilever 

Ben & Jerry’s Use Branded Games As Fun Digital Content Driving 76% Ad Recall & 74% Positivity

Klarna

Klarna Integrated Flarie Gamification Into Their App To Reward Users, Increasing Time Spent by...

Cathay

Cathay Pacific Creates Magical Customer Experience with Flarie Gamification Cathay Pacific,...

INGO

INGO Created A Game Based Loyalty Programme For Their App, Driving Hours Of Playtime And +20%...

Lidl

Lidl Bring New Campaign To Life With Gamification, Growing Customer Base At Record Speed

Garnier

Garnier Triples Social Engagement By Changing Pack-Shots To Fun Branded Games