tibber

Tibber Elevates Energy Awareness and Engagement Through Gamification

Tibber's digital platform empowers customers with full transparency and control over their energy consumption. Through a seamless ecosystem of smart products and services – ranging from EV charging and heating to battery storage, intraday trading, and advanced analytics – the Tibber App offers powerful tools to optimize energy usage.
Key features like scheduling EV charging during low-price periods and balancing power grid demand ensure users can make the most efficient energy choices. Their mission is to make energy personal, helping customers conserve it more effectively while driving society toward a sustainable energy future.

The Solution

To boost engagement, awareness, and conversion, Tibber opted to use the Flarie Studio platform to create branded games. These games incorporated key features such as raffles, allowing players to compete and enter for a chance to win credits for use in Tibber’s eCommerce. The campaign aimed to drive engagement within Tibber's social media community. This activation was successfully rolled out organically in Germany, the Netherlands, Norway, and Sweden as well as Tibbers global social media accounts.

TIBBER

The Results

4 Countries

11 different channels

8 minutes

Average playtime per person

tibber_sofie

"With Flarie Studio's branded games, we engaged our target audience across social media while strengthening their connection to the Tibber brand.

This unique and interactive approach created a memorable experience that resonated with our community.”

— Sofie Berggren, Head of Global Brand | Global

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