Happy Travels with Flarie and 3 mobile
Flarie have partnered with "3 mobile" to produce a branded game that helps people enjoy happier travels.
The game selected "Grace" is a hyper-casual hit popular with a broad audience, and the opportunity to win a new Samsung phone made it even more engaging. "3 mobile" then customized with their strong and distinctively bright branding, including a loveable little creature that collects phones to build a high score.
The game was created in Flarie Studio and distributed through social media, and through QR codes on posters on public transport (including inter-city and underground rail). It could also be accessed through a special page on "3 mobiles" website dedicated to entertaining people on the move. See the video above with the user flow.
During the 1 month activation, the game delivered an incredible 168K game rounds and an average playtime per player of 9.3 minutes!
Sign up for a Free Demo of Flarie Studio to explore the possibilities for your brand!
Similar Articles:
Top Branded Games & Gamification Campaigns of Q3 2025 | Flarie
Top Gamification Campaigns of Q3 2025: How Brands Are Turning Play Into PerformanceGamification is...
Top Branded Games & Gamification Campaigns of Q2 2025 | Flarie
Top 10 Gamification Campaigns of Q2 2025: How Brands in Europe and Beyond Drive Engagement ...
Top Branded Games & Gamification Campaigns of Q1 2025 | Flarie
Top Branded Games & Gamification Campaigns of Q1 2025 Every quarter, we spotlight the most...
Flarie gets into pizza design
Flarie is proud to have a long and continually evolving partnership with Dafgårds. Over the...
Newsletter April 2025
Hey Flarie friends! 👋 Spring has sprung, and things have been buzzing around here like never...
Newsletter July 2025
Hello Flarie Friends 👋 While many of us are soaking up the sun (and maybe catching a few Women’s...
Flarie at the cinema
The Swedish cinema chain Filmstaden is renowned for having one of the most attentive on-screen...
Newsletter May 2025
Hey Flarie friends! 👋 Sports fans, marketers, game lovers… assemble! 2025 is packed with...
18 branded games in 4 hours at Huddle
Mindshare are a global, multi-award winning media agency network of 9300 people across 86...
Newsletter January 2025
One Month In - Let’s Make This Your Most Playful Year Yet! 2025 is already in full swing. Can...