Happy Travels with Flarie and "3 mobile"

Flarie have partnered with "3 mobile" to produce a branded game that helps people enjoy happier travels. 

The game selected "Grace" is a hyper-casual hit popular with a broad audience, and the opportunity to win a new Samsung phone made it even more engaging. "3 mobile" then customised with their strong and distinctively bright branding, including a loveable little creature that collects phones to build a high score. 

The game was distributed through social media, and through QR codes on posters on public transport (including inter-city and underground rail). It could also be accessed through a special page on "3 mobiles" website dedicated to entertaining people on the move. See the video above with the user flow. 

During the 1 month activation, the game delivered an incredible 168K game rounds and an average playtime per player of 9.3 minutes!  

Similar Articles:

Flarie gets into pizza design

Flarie is proud to have a long and continually evolving partnership with Dafgårds. Over the...

Talon.one x Flarie

Flarie partners with Talon.One Flarie Studio are proud to announce our partnership with...

Flarie at the cinema

The Swedish cinema chain Filmstaden is renowned for having one of the most attentive on-screen...

Flarie and Hockeymorgon bring branded games to live TV

{% video_player "embed_player" overrideable=False, type='hsvideo2', hide_playlist=True,...

18 branded games in 4 hours at Huddle

Mindshare are a global, multi-award winning media agency network of 9300 people across 86...

Flarie proud contributors to new iAB Gaming Handbook

As members of the iAB Gaming Taskforce, Flarie support the development of gaming as a...