18 branded games in 4 hours at Huddle



Mindshare are a global, multi-award winning media agency network of 9300 people across 86 countries. They specialize in delivering communications solutions for a broad array of brands. Mindshares annual Huddle event offers their clients a chance expand their knowledge and explore innovative new solutions to grow their businesses.


Flarie were one of a select few partners exhibiting at the event in Stockholm and provided the opportunity for attendees to develop their very own branded game. During the afternoon Flaries two designers took briefs and designed games on the spot for 18 different brands spanning cars, FMCG and entertainment, whilst also showcasing Flaries “Studio” game design platform. “Studio” makes quality branded game design super easy and is now available for license as a SaaS platform.



Flarie also developed a game specifically for Huddle to help attendees explore the event and different themes. The game could be accessed from digital marketing materials and also via QR codes at the event itself. In total during the day, 100 players, played 2404 rounds and for an average of 12 minutes each. An attendee from Unilever took home the coveted trophy. Scan the QR code to play on your mobile for the best experience.



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