Flarie and Hockeymorgon bring branded games to live TV

Every imagined the effects of bringing branded games to live Tv? 

Flarie have partnered with broadcaster Hockeymorgon (Hockey morning), to entertain and engage viewers on second screens before, during and after the broadcast with their very own branded game. 

Every Friday during the SHL (Swedish Hockey League) finals, winners drawn by Swedish Womens Hockey League legend Johanna Lagus, and presenter Niclas Lindh and prizes awarded, including free subscription to leading entertainment provider CMore. 

Average playtime during the first 4 weeks was 8 minutes per player, and the activation delivered increased exposure and emotional connection for CMore. Game on! 

Similar Articles:

Flarie gets into pizza design

Flarie is proud to have a long and continually evolving partnership with Dafgårds. Over the...

Happy Travels with Flarie and "3 mobile"

{% video_player "embed_player" overrideable=False, type='hsvideo2', hide_playlist=True,...

Flarie proud contributors to new iAB Gaming Handbook

As members of the iAB Gaming Taskforce, Flarie support the development of gaming as a...

18 branded games in 4 hours at Huddle

Mindshare are a global, multi-award winning media agency network of 9300 people across 86...

Flarie at the cinema

The Swedish cinema chain Filmstaden is renowned for having one of the most attentive on-screen...