Bringing branded games to live TV
Flarie have partnered with broadcaster Hockeymorgon (Hockey morning), to entertain and engage viewers on second screens before, during and after the broadcast with their very own branded game.
Every Friday during the SHL (Swedish Hockey League) finals, winners drawn by Swedish Womens Hockey League legend Johanna Lagus, and presenter Niclas Lindh and prizes awarded, including free subscription to leading entertainment provider CMore.
Average playtime during the first 4 weeks was 8 minutes per player, and the activation delivered increased exposure and emotional connection for CMore. Game on!
Similar Articles:

Top Games of Q1
Every quarter, we highlight the most creative, fun, and high-performing branded games launched on...

Flarie gets into pizza design
Flarie is proud to have a long and continually evolving partnership with Dafgårds. Over the...

Newsletter March 2025
Hello Flarie friends! 👋 March is almost over but we are still buzzing from the amazing February...

Newsletter April 2025
Hey Flarie friends! 👋 Spring has sprung, and things have been buzzing around here like never...

Happy Travels with Flarie and "3 mobile"
Flarie have partnered with "3 mobile" to produce a branded game that helps people enjoy happier...

Talon.one x Flarie
Flarie partners with Talon.One Flarie Studio are proud to announce our partnership with...

Newsletter January 2024
A More Rewarding 2024! As a new year begins, there are lots of reasons to be optimistic. Yet...

Newsletter February 2025
Hello friends! 👋 Another fun-filled month has passed and lots has happened in the Flarie-factory.

18 branded games in 4 hours at Huddle
Mindshare are a global, multi-award winning media agency network of 9300 people across 86...

Newsletter January 2025
One Month In - Let’s Make This Your Most Playful Year Yet! 2025 is already in full swing. Can...