Bringing branded games to live TV
Flarie have partnered with broadcaster Hockeymorgon (Hockey morning), to entertain and engage viewers on second screens before, during and after the broadcast with their very own branded game.
Every Friday during the SHL (Swedish Hockey League) finals, winners drawn by Swedish Womens Hockey League legend Johanna Lagus, and presenter Niclas Lindh and prizes awarded, including free subscription to leading entertainment provider CMore.
Average playtime during the first 4 weeks was 8 minutes per player, and the activation delivered increased exposure and emotional connection for CMore. Game on!
Similar Articles:
Top Branded Games & Gamification Campaigns of Q2 2025 | Flarie
Top 10 Gamification Campaigns of Q2 2025: How Brands in Europe and Beyond Drive Engagement ...
Top Branded Games & Gamification Campaigns of Q1 2025 | Flarie
Top Branded Games & Gamification Campaigns of Q1 2025 Every quarter, we spotlight the most...
Flarie gets into pizza design
Flarie is proud to have a long and continually evolving partnership with Dafgårds. Over the...
Newsletter July 2025
Hello Flarie Friends 👋 While many of us are soaking up the sun (and maybe catching a few Women’s...
Newsletter May 2025
Hey Flarie friends! 👋 Sports fans, marketers, game lovers… assemble! 2025 is packed with...
Newsletter April 2025
Hey Flarie friends! 👋 Spring has sprung, and things have been buzzing around here like never...
Newsletter February 2025
Hello friends! 👋 Another fun-filled month has passed and lots has happened in the Flarie-factory.
Newsletter March 2025
Hello Flarie friends! 👋 March is almost over but we are still buzzing from the amazing February...
Flarie at the cinema
The Swedish cinema chain Filmstaden is renowned for having one of the most attentive on-screen...
Newsletter June 2025
Time flies when you're having fun... …but halfway through 2025, it’s worth pausing to reflect on...