Bringing branded games to live TV
Flarie have partnered with broadcaster Hockeymorgon (Hockey morning), to entertain and engage viewers on second screens before, during and after the broadcast with their very own branded game.
Every Friday during the SHL (Swedish Hockey League) finals, winners drawn by Swedish Womens Hockey League legend Johanna Lagus, and presenter Niclas Lindh and prizes awarded, including free subscription to leading entertainment provider CMore.
Average playtime during the first 4 weeks was 8 minutes per player, and the activation delivered increased exposure and emotional connection for CMore. Game on!
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