Newsletter January 2024
A More Rewarding 2024!
As a new year begins, there are lots of reasons to be optimistic. Yet there is still caution in terms of consumer spending.
The outlook is for brands focusing more on their core services, driving transactions and customer retention. That way they are better placed to deliver success when the good times return.
To inspire your 2024 planning, here are a few great examples of brands using Flarie Branded Games and Game Based Rewards in their apps and web services
McDonalds
A Crispy App Experience
Goal:
Create engagement in the McDonalds App (and celebrate the launch of the new McCrispy)
Solution:
McCrispy gets it's very own branded game
How it works:
The McCrispy game is embedded on the start page of the McDonald's App
This branded game is modelled on the ever-popular classic 'guitar hero'
Players reveal a crispy symphony by bouncing the burger on the right notes
Users can now taste, play, listen and enjoy!
Refunder
Gamification of Offer Redemption
Goal:
Increase usage and offer redemption within the Refunder App
Solution:
Reward people for exploring offers with chances to win in Refunder branded games
How it works:
- Refunder Coins distributed as 'easter eggs' across the app
- User gets 5 attempts to win the game every time they find a coin
- Go to 'Play Corner' in the app to play and win
- 5 people win a cashback bonus every month (when they make a purchase)
Billy's (Original Pan Pizza)
A Branded Game Based Loyalty Scheme
Goal:
Create preference for Billy's Pan Pizza, letting fans be fans!
Solution:
Billy's branded games hosted in their own branded game based loyalty programme
–The Billy's Game Center
How it works:
- Play different games to win 'Billy's Stars' that can be accrued over time
- Exchange 'Billy's Stars' for exclusive merchandise and discounts
- Plus a special monthly competition > score points to win pizza
- Links to the Billy's Game Center distributed on packaging and in social
For more information on any of the above, feel free to either send a reply to this email to contact the customer success team or simply book a meeting here ☕ 🎮
Thanks for reading and Be Playful!
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