--- title: Newsletter January 2024 description: Discover how top brands like McDonald's and Billy's Pan Pizza are leveraging Flarie Branded Games to boost engagement, loyalty, and customer retention in 2024. image: https://flarie.com/hubfs/jan25_cover-2.png --- [ Insights ](https://flarie.com/learn)   >   [ Newsletter January 2024 ](https://flarie.com/news/newsletterjanuary24) # Newsletter January 2024 #### ![Header-1](https://flarie.com/hs-fs/hubfs/Header-1.webp?width=706&height=163&name=Header-1.webp) ## A More Rewarding 2024!   As a new year begins, there are lots of reasons to be optimistic. Yet there is still caution in terms of consumer spending.   The outlook is for brands focusing more on their core services, driving transactions and customer retention. That way they are better placed to deliver success when the good times return.  To inspire your 2024 planning, here are a few great examples of brands using Flarie Branded Games and Game Based Rewards in their apps and web services   ## **McDonalds** A Crispy App Experience ![McD-2.png.webp](https://flarie.com/hs-fs/hubfs/McD-2.png.webp.webp?width=600&height=382&name=McD-2.png.webp.webp) Goal:  Create engagement in the McDonalds App (and celebrate the launch of the new McCrispy)   Solution: McCrispy gets it's very own branded game       How it works: The McCrispy game is embedded on the start page of the McDonald's App  This branded game is modelled on the ever-popular classic 'guitar hero' Players reveal a crispy symphony by bouncing the burger on the right notes  Users can now taste, play, listen and enjoy!    ## **Refunder** Gamification of Offer Redemption ![Ref-3.png](https://flarie.com/hs-fs/hubfs/Ref-3.png.webp?width=699&height=447&name=Ref-3.png.webp) Goal:  Increase usage and offer redemption within the Refunder App    Solution: Reward people for exploring offers with chances to win in Refunder branded games     How it works: - Refunder Coins  distributed as 'easter eggs' across the app - User gets 5 attempts to win the game every time they find a coin  - Go to 'Play Corner' in the app to play and win  - 5 people win a cashback bonus every month (when they make a purchase)    ## Billy's (Original Pan Pizza) A Branded Game Based Loyalty Scheme ![Billys-3.png](https://flarie.com/hs-fs/hubfs/Billys-3.png.webp?width=699&height=445&name=Billys-3.png.webp) Goal:  Create preference for Billy's Pan Pizza, letting fans be fans!    Solution: Billy's branded games hosted in their own branded game based loyalty programme –The Billy's Game Center   How it works: - Play different games to win 'Billy's Stars' that can be accrued over time  - Exchange 'Billy's Stars' for exclusive merchandise and discounts  - Plus a special monthly competition > score points to win pizza   - Links to the Billy's Game Center distributed on packaging and in social    For more information on any of the above, feel free to either send a reply to this email to contact the customer success team or simply [book a meeting here](https://flarie.com/book-meeting?hsCtaTracking=4aa30b75-7e60-452d-9179-cdd852dbb455%7C969ffb47-9709-408d-aad0-c819ee6383a1&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_mCy3sRrfrF0bUMUNOHW6-bpc3CampxtRbtjpCTxBfUswd0M2EDXOxYwqVsF0wDcVrzInB) ☕ 🎮  Thanks for reading and Be Playful!   ### Similar Articles: ![dropdown-icon](https://flarie.com/hubfs/Group%20(1).svg) ![dropdown-icon](https://flarie.com/hubfs/Group.svg) ![dropdown-icon](https://flarie.com/hubfs/Group%20(1).svg) ![dropdown-icon](https://flarie.com/hubfs/Group.svg) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/topgames-2.png?width=542&height=267&name=topgames-2.png) ### Top Branded Gamification Campaigns of 2025: Key Insights for 2026 Top Branded Gamification Campaigns of 2025: Key Insights for 2026 Gamification continued to mature... ](https://flarie.com/news/top-branded-gamification-campaigns-of-2025-key-insights-for-2026) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/kebab.jpg?width=542&height=267&name=kebab.jpg) ### Flarie gets into pizza design Flarie is proud to have a long and continually evolving partnership with Dafgårds. 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