Mecenat Drives Engagement and Partner Value with Always-On Game Center Strategy

Mecenat, the leading provider of student and alumni benefits in Sweden, was looking for a way to drive traffic to their app and website, while also boosting user retention and delivering revenue-generating opportunities for their partners. To achieve this, Mecenat turned to gamification to create a rewarding experience tailored to both their student and alumni audiences.

The Solution

Mecenat implemented not one, but two custom Game Centers using Flarie Studio—one aimed at students, and the other tailored for alumni. These Game Centers are part of an always-on strategy that continuously offers new opportunities for interaction and engagement.

Within each Game Center, users can enjoy both just-for-fun games and competitive games featuring multi-entry competitions, where players increase their chances of winning the more they play. Additionally, users are presented with exclusive partner discounts, blending entertainment with tangible value.

Importantly, Mecenat also offers partners the opportunity to run their own branded games within the Game Centers. This not only enhances visibility and engagement for partners but also serves as a valuable revenue stream for Mecenat.

The primary engagement channels are Mecenat’s app and website, supported by social media campaigns designed to funnel traffic to these platforms. The result is a seamless, gamified experience that entertains users while strengthening the Mecenat ecosystem.

The Results

Mecenat’s dual Game Center approach has driven strong engagement and platform growth:
An easy but effective always-on strategy to drive both engagement and partner value

80,000+ Users Registered users	18+ Minutes Average time per player
16+ rounds Played per player

 

"The Game Centers have helped us create a consistent and enjoyable experience for both students and alumni. It’s a smart, effective way to keep users coming back, while offering real value for our partners through visibility and interaction." — Annica Luukkonen, Digital Performance Manager, Mecenat

 

 

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