Top Branded Games & Gamification Campaigns of Q2 2025 | Flarie

🚗 Carpay / Tvätta & Tanka – Redefining App Engagement in the Nordics

Car washes aren’t usually thought of as fun. But Volvo Carpay changed that with a Game Center inside their “Tvätta” and "" app

By carefully choosing game mechanics that fit their audience, Volvo achieved extraordinary results - players spent 113 minutes on average inside the experience. Imagine that: people actually playing while they waited for their car to be washed.

👉 Lesson: Even everyday services can become loyalty magnets when gamified the right way.

Explore Volvo Game Center

🥤 Loka Crush – Driving Sampling & Store Traffic

Loka’s social campaign delivered a huge 50 minutes of average playtime. Winners could also redeem coupons for free product sampling in grocery stores - effectively blending digital fun with in-store conversion.

👉 Lesson: Branded games works best when it ties directly to customer behavior - from social engagement to retail action.

Play Loka Crush

🎢 Liseberg – When It Rains, It Plays

Sweden’s biggest amusement park launched a clever activation: The Rain Game. The twist? It only unlocked when it was raining. Instead of discounts, players competed for prizes, perfectly aligned with the brand’s premium positioning.

👉 Lesson: Contextual triggers (like weather) can make gamification even more engaging and relevant.

Play Liseberg Hoop

🌍 Fairtrade – Purpose Meets Play

Fairtrade used sprite sheet designs in Kobe to create a clean, powerful game that reinforced their mission while engaging socially conscious audiences. A great example of aligning brand values with gamified experiences.

👉 Lesson: Gamification is not just for sales - it’s a strong tool for awareness and education.

Play Fairtrade Game

🍫 Cloetta – Easter Egg Hunt Across 4 European Markets

For Easter, Cloetta turned shopping into a playful treasure hunt. QR codes (“Easter eggs”) were hidden in stores - scan one, and you unlocked the Cloetta Game Center with a chance to win prizes.
This clever mechanic didn’t just entertain; it drove store traffic and visibility on shelves across four markets.

👉 Lesson: Branded games can bridge digital engagement with in-store sales, making promotions both fun and effective.

Play Cloetta Game Center

🍺 Asahi – Turning Ski Slopes into Rugby

Linked to their Women’s Rugby sponsorship, Asahi showcased creativity by redesigning a ski game into a rugby game. Shoppers could unlock it by scanning QR codes on packaging in-store.
The result? A brilliant connection between sports sponsorship, product packaging, and interactive play.

👉 Lesson: Gamification can amplify sponsorships and bring brand storytelling to life.
Play Asahi Rugby Game

🥯 Pågen – Coupons and Rewards for Gifflar Fans

Pågen ran multiple brand activations, but their Gifflar Hallon/Vanilj Shifter game stood out with a playful design and rewards such as coupons and prizes. Smartly combining design, engagement, and incentives.

👉 Lesson: Strong visuals + rewards = repeat play and lasting brand love.

Play Pågen Shifter

🛠️ Jula – Gamified Store Openings

To celebrate new store openings, Jula launched social games with exclusive offers. The campaign delivered a strong uplift in new loyalty members - proving gamification can be a growth tool at key retail milestones.

👉 Lesson: Use gamification to supercharge store openings and loyalty sign-ups.
Play Jula Join

🎉 Bingo Loco – Event Gamification & Data Capture

At live events, Bingo Loco integrated a Game Center on-site, entertaining guests while also collecting first-party data. This kind of gamification is becoming a must-have for event organizers looking to connect offline and online.

👉 Lesson: Events are perfect playgrounds for gamification, creating both fun and valuable data streams.

Play Bingo Loco Game Center

🥤 Le Pacte / 7up – Gamification in Apps & Festivals

7up and Le Pacte ran activations inside the Rema1000 app in Norway and at festivals across Europe. A perfect example of multi-channel gamification, blending app loyalty with real-world experiences.

👉 Lesson: Gamification scales across touchpoints - from apps to festivals, one game can reach many audiences.
Play Le Pacte/7up