Top Branded Games & Gamification Campaigns of Q3 2025 | Flarie

💥 Estrella – Crunchy Engagement on Social

Sweden’s favorite snack brand launched an on-brand puzzle experience using Join.
The campaign highlighted Estrella’s new Crunchy Corners, encouraging multiple plays with Flarie’s multi-entry and automated reward features.

 👉 Lesson: Rewarded play drives retention and repeat engagement.

Play Estrella Crunchy Corners

🍺 Brewdog – Trade Show Magic

At live events, Brewdog transformed their booth into an arcade experience. 
Players guided their character through the Flaps challenge collecting hops, barley, yeast and water while avoiding distractions.

 👉 Lesson: Gamification isn’t just for digital - it can make real-world events unforgettable.

Play Brewdog

🧠 Dräger Medical – Game Center for Events

Dräger used gamification to connect employees and attendees.
Their Game Center combined mini-games, quizzes, and leaderboards - letting players earn credits redeemable for goodies. The success led to international rollouts at North American events.

 👉 Lesson: Game Centers create engagement hubs for both internal and external audiences.
Explore Dräger Game Center

🥤 Dr Pepper – Maze Chase

Dr Pepper’s Amaze campaign mixed fun and rewards.
Players dodged obstacles, collected stars, and hit 1,000 points to win exclusive merch or free drinks - all powered by automated prize distribution.

👉 Lesson: Instant rewards turn casual players into loyal fans.

Play Dr Pepper -Maze Chase

📱 Zain / Evamp & Saanga – In-Car App Challenge

Telecom leader Zain collaborated with our partner Evamp & Saanga to embed a branded Zigzag car game directly into their in app. Players competed for bonus data and digital rewards, reinforcing loyalty among active users.

👉 Lesson: Integrate games where customers already spend time inside your app ecosystem.

Play Zain Car Challenge

🚗 RAC – Wheel of Fortune

RAC used one of Flarie’s luck-based games to make their insurance app more engaging.
Drivers could spin to win coffee and other small perks, keeping brand touchpoints frequent and fun.

👉 Lesson: Even simple mechanics can boost engagement when tied to everyday habits.
Play Rac Wheel of Fortune

🍓 Marabou – Strawberry Summer

Nothing brings people together like chocolate and strawberries — except maybe games.

Marabou picked one of our most underrated titles, Yoke,  pairing it with charming design and summer vibes.
The activation melted hearts and boosted engagement all summer long.

👉 Lesson: Seasonal themes and emotional design increase brand recall.

Play Marabou Strawberry Summer

🏠 Rusta – Grand Openings

Rusta gamified their store grand openings with a fan-favorite: Balls. The campaign rewarded players with gift cards and automatically synced new contacts to Rusta’s CRM through direct integrations.

👉 Lesson: Use gamification to merge acquisition, engagement, and data collection.
Play Rusta Balls

✈️ Cathay Pacific – Mid-Autumn Festival

Cathay Pacific continued its tradition of cultural celebration through play. Their Chop game celebrated mooncakes, lanterns and reunion expanding across several markets and driving cross-channel engagement.'

 👉 Lesson: Gamification enhances brand storytelling and cultural connection.
Play Cathay Pacific