--- title: "Top Branded Gamification Campaigns of 2025: Key Insights for 2026" description: Explore the best gamification campaigns of 2025 and learn how branded games drove loyalty, retention, and engagement. Plus, how to plan for sports moments in 2026. image: https://flarie.com/hubfs/topgames-2.png --- [ Insights ](https://flarie.com/learn)   >   [ Top Branded Gamification Campaigns of 2025: Key Insights for 2026 ](https://flarie.com/news/top-branded-gamification-campaigns-of-2025-key-insights-for-2026) # Top Branded Gamification Campaigns of 2025: Key Insights for 2026 #### ![Group 1000003115](https://flarie.com/hs-fs/hubfs/Group%201000003115.png?width=782&height=188&name=Group%201000003115.png) #### Top Branded Gamification Campaigns of 2025: Key Insights for 2026 Gamification continued to mature in 2025. Not as a gimmick. Not as a one-off campaign tactic. But as a core driver of customer loyalty, retention, and repeat engagement. Across industries like retail, food & beverage, telecom, insurance, and media, brands used branded games to turn everyday moments into reasons to come back. This article wraps up the best gamification activations of 2025 – and highlights what they reveal about how brands should think about loyalty and engagement heading into 2026.   #### Best Gamification Campaigns of 2025: The Games That Went the Distance Throughout 2025, Flarie highlighted the Best Games of Q1, Q2, Q3, and Q4.  Different industries. Different objectives. One clear pattern. The campaigns that performed best were not short-lived promotions. They were embedded into apps, CRM programs, and everyday customer behavior. Below are the gamification activations that stood out for their mechanics, brand fit, and long-term impact. #### Top Gamification & Branded Game Examples in 2025 | ![BongoCat_2026-02-02_13-19-34](https://flarie.com/hs-fs/hubfs/BongoCat_2026-02-02_13-19-34.gif?width=288&height=623&name=BongoCat_2026-02-02_13-19-34.gif) | 🚗 INGO - Gamifying Transactions to Drive Sales INGO rewarded customers with game attempts every time they refueled, giving them chances to win free fuel. By connecting play directly to transactions using Flarie’s gamification API, INGO increased year-on-year sales by 20% and strengthened repeat behavior. Key takeaway: When games are tied to real actions, loyalty becomes habitual. | | --- | --- | | ![BongoCat_2026-02-02_13-20-23](https://flarie.com/hs-fs/hubfs/BongoCat_2026-02-02_13-20-23.gif?width=288&height=623&name=BongoCat_2026-02-02_13-20-23.gif) | 📖 Storytel - Event-Based Engagement with Branded Games Storytel used branded Game Centers at events and experimented with luck-based games in local markets like Iceland. Key takeaway: Games are a powerful way to capture attention when users already show intent. | | --- | --- | | ![BongoCat_2026-02-02_13-22-40](https://flarie.com/hs-fs/hubfs/BongoCat_2026-02-02_13-22-40.gif?width=288&height=509&name=BongoCat_2026-02-02_13-22-40.gif) | 🐕 Zoo.se - High-Impact Design Meets Commerce Zoo.se delivered one of the most visually polished games of the year, using play to capture attention during Black Week. Key takeaway: Strong design increases both play rate and return visits. | | --- | --- | | ![Pågen](https://flarie.com/hs-fs/hubfs/P%C3%A5gen.gif?width=288&height=512&name=P%C3%A5gen.gif) | 🍞 Pågen – Consistency as a Competitive Advantage Pågen ran multiple gamification activations across brands using a structured Game Center setup. Automated rewards and repeatable formats made them one of the most active Flarie Studio users of 2025. Key takeaway: Long-term engagement beats one-off creativity. | | --- | --- | | ![msedge_Q7vm2rlVQ8](https://flarie.com/hs-fs/hubfs/msedge_Q7vm2rlVQ8.gif?width=288&height=514&name=msedge_Q7vm2rlVQ8.gif) | 💥 Estrella – Social Gamification at Scale Estrella ran multiple snack-themed game activations throughout the year, using multi-entry mechanics and automated rewards across channels. Key takeaway: Repeat play is driven by smart mechanics, not just prizes. | | --- | --- | | ![msedge_a5sMFD8GC6](https://flarie.com/hs-fs/hubfs/msedge_a5sMFD8GC6.gif?width=288&height=513&name=msedge_a5sMFD8GC6.gif) | 📱RAC – Making Insurance Apps More Engaging RAC introduced a Wheel of Fortune inside their app, allowing users to spin for small perks like coffee. Key takeaway: Even lightweight games can significantly improve app engagement and brand perception. | | --- | --- | | ![BongoCat_2026-02-02_13-24-18](https://flarie.com/hs-fs/hubfs/BongoCat_2026-02-02_13-24-18.gif?width=288&height=513&name=BongoCat_2026-02-02_13-24-18.gif) | 🛒Iceland Foods – High-Volume Engagement During Peak Season Iceland Foods launched an Xmas Bonus Dash in their app, reaching thousands of players during one of the busiest retail periods of the year. Key takeaway: Simple, time-bound games work exceptionally well during high-traffic moments. | | --- | --- | | ![BongoCat_2026-02-02_13-30-14](https://flarie.com/hs-fs/hubfs/BongoCat_2026-02-02_13-30-14.gif?width=288&height=509&name=BongoCat_2026-02-02_13-30-14.gif) | 🍺 Asahi – Gamification Across Brand Partnerships Asahi connected multiple brands and partnerships through shared game experiences, extending reach and amplifying value across campaigns. Key takeaway: Gamification scales especially well across brand ecosystems. | | --- | --- | | ![BongoCat_2026-02-02_13-31-07](https://flarie.com/hs-fs/hubfs/BongoCat_2026-02-02_13-31-07.gif?width=288&height=510&name=BongoCat_2026-02-02_13-31-07.gif) | 🌯 Hot Head Burritos – Turning Games into a Destination Hot Head Burritos launched a dedicated website featuring branded games, giving customers a place to play between purchases. Key takeaway: Game hubs increase dwell time and brand affinity. | | --- | --- | | ![msedge_TbvwEvdXPH](https://flarie.com/hs-fs/hubfs/msedge_TbvwEvdXPH.gif?width=288&height=514&name=msedge_TbvwEvdXPH.gif) | 📱 Zain / Evamp & Saanga – In-App Loyalty Through Play Zain embedded a branded zigzag car game directly into their app, letting users compete for bonus data and digital rewards. Key takeaway: Gamification works best when it lives inside the product.   | | --- | --- | ### From Always-On Gamification to Global Sports Moments The best campaigns of 2025 shared one more insight: Play is most powerful when it connects to moments people already care about. Few moments generate more emotion, attention, and shared energy than global sports events. In 2026, sports will play a major role in loyalty-driven gamification strategies. #### Gamification Opportunities Around the 2026 Winter Olympics The last Winter Olympics reached over 2 billion viewers globally across TV and digital platforms. Klarna demonstrated how brands can turn these moments into long-term engagement with their in-app Winter Olympics experience. Rather than running a standalone campaign, Klarna embedded the experience inside their product – driving repeat play and loyalty. ![](https://flarie.com/hs-fs/hubfs/image-png-Feb-04-2026-10-01-39-1576-AM.png?width=2141&height=1106&name=image-png-Feb-04-2026-10-01-39-1576-AM.png) Lesson for brands: Sports-led gamification performs best when it is part of CRM and retention strategies, not isolated campaigns.   #### FIFA World Cup 2026: A Loyalty Goldmine for Brands The FIFA World Cup is one of the world’s largest cultural events, engaging billions of fans across TV, digital, and social channels. For brands, it represents weeks of daily engagement opportunities – from prediction games and match challenges to reward-based loyalty mechanics that encourage users to return day after day. The most successful World Cup activations are planned early and built for scale. #### Planning Gamification for 2026? If customer loyalty, retention, or engagement are part of your 2026 strategy, gamification should be part of the conversation. Brands that win with play don’t just entertain – they build habits. ### Similar Articles: ![dropdown-icon](https://flarie.com/hubfs/Group%20(1).svg) ![dropdown-icon](https://flarie.com/hubfs/Group.svg) ![dropdown-icon](https://flarie.com/hubfs/Group%20(1).svg) ![dropdown-icon](https://flarie.com/hubfs/Group.svg) [![other-popular-articles](https://flarie.com/hs-fs/hubfs/kebab.jpg?width=542&height=267&name=kebab.jpg) ### Flarie gets into pizza design Flarie is proud to have a long and continually evolving partnership with Dafgårds. 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