Top Branded Gamification Campaigns of 2025: Key Insights for 2026
Top Branded Gamification Campaigns of 2025: Key Insights for 2026
Gamification continued to mature in 2025.
Not as a gimmick. Not as a one-off campaign tactic.
But as a core driver of customer loyalty, retention, and repeat engagement.
Across industries like retail, food & beverage, telecom, insurance, and media, brands used branded games to turn everyday moments into reasons to come back.
This article wraps up the best gamification activations of 2025 – and highlights what they reveal about how brands should think about loyalty and engagement heading into 2026.
Best Gamification Campaigns of 2025: The Games That Went the Distance
Throughout 2025, Flarie highlighted the Best Games of Q1, Q2, Q3, and Q4.
Different industries. Different objectives. One clear pattern.
The campaigns that performed best were not short-lived promotions.
They were embedded into apps, CRM programs, and everyday customer behavior.
Below are the gamification activations that stood out for their mechanics, brand fit, and long-term impact.
Top Gamification & Branded Game Examples in 2025
From Always-On Gamification to Global Sports Moments
The best campaigns of 2025 shared one more insight:
Play is most powerful when it connects to moments people already care about.
Few moments generate more emotion, attention, and shared energy than global sports events. In 2026, sports will play a major role in loyalty-driven gamification strategies.
Gamification Opportunities Around the 2026 Winter Olympics
The last Winter Olympics reached over 2 billion viewers globally across TV and digital platforms. Klarna demonstrated how brands can turn these moments into long-term engagement with their in-app Winter Olympics experience.
Rather than running a standalone campaign, Klarna embedded the experience inside their product – driving repeat play and loyalty.
Lesson for brands:
Sports-led gamification performs best when it is part of CRM and retention strategies, not isolated campaigns.
FIFA World Cup 2026: A Loyalty Goldmine for Brands
The FIFA World Cup is one of the world’s largest cultural events, engaging billions of fans across TV, digital, and social channels.
For brands, it represents weeks of daily engagement opportunities – from prediction games and match challenges to reward-based loyalty mechanics that encourage users to return day after day.
The most successful World Cup activations are planned early and built for scale.
Planning Gamification for 2026?
If customer loyalty, retention, or engagement are part of your 2026 strategy, gamification should be part of the conversation.
Brands that win with play don’t just entertain – they build habits.
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