Choose the right games for you

With insights from over 2,000 game activations, we've learned what matters most when selecting the right game for your campaign — and how to get the best possible results.

 

1. Start with Your Audience

The single most important factor is choosing a game your audience enjoys playing. In Flarie Studio, you can filter games by demographics to help you find a match that fits your target group.

choose game 1

 

 

2. Match the Purpose of Your Activation

Next, choose a game that aligns with your goals. Are you looking to maximize time spent? Or do you need a faster-paced game where players complete rounds within a short timeframe? In Flarie Studio, you can filter games on different KPIs.

choose game 2

 

 

3. Fit Your Message and Creative Assets

Within the above criterias, pick a game that works well with the assets and messaging you want to communicate. Think of the game as a communication format, just like an image or video ad, designed to capture attention and drive engagement (meaning same communication you would have communicated in an image or video ad as well).

choose game 3

 

 

Sorting Games in Flarie Studio

choose game 4

 

To help you choose more easily, Flarie Studio offers several sorting options:

  • Recommended: Based on performance metrics like time spent, number of rounds, retention, and popularity across different audiences.

  • Latest: Discover newly added games.

  • A–Z / Z–A: Sort games alphabetically for quick navigation.

Pro Tip ☝️ Focus on the Player, Not the Product

The most effective branded games are the ones that resonate with your audience, rather than trying to tie the game too closely to the product's attributes.. When players genuinely enjoy the game and it supports your campaign’s purpose, you’ll see stronger ROI and higher brand affinity. In contrast, games built strictly around product details often struggle to capture attention and engagement

Figma_2025-05-07_16-07-53Average time spent in two of our games: Zidande vs Jewel 👆


See here how these companies did it

 

 

 

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