Mailchimp Integration

This integration will create or update a Mailchimp contact in a designated Audience (List). It ensures that user data collected via Flarie Studio is passed to Mailchimp for email marketing, automation, and segmentation purposes.

 

Configuration

The following Mailchimp credentials are required to authenticate and correctly pass data to the intended audience in Mailchimp. 

API Key - used to authorize access to your Mailchimp account.

How to generate your Api Key. 

1. Go to Account & Billing

mailchimp-start

2. Go to Extras -> Api Keys

mailchimp-1

3. Create an Api Key  

mailchimp-2-3

Server Prefix - found as part of the API URL (e.g., us6, us20), this identifies the correct Mailchimp server.

mailchimp-url

List Id (Audience Id) - specifies which Audience in Mailchimp should receive the new or updated contact.

How to get your Audience Id.

1. Go to Settings within the Audience Dashboard

mailchimp-audience-1

2. Scroll to the bottom of the page and you will find your Audience Id

mailchimp-audience-2-2

 

Payload Requirements

This section defines what is mandatory to send to Mailchimp. 

Email - the core identifier for a Mailchimp contact. Required in order to create or update a contact. 

 

 

Pass additional Flarie Parameters to Mailchimp

You may pass additional parameters to Mailchimp. This can be done by passing a value on either a default parameter within Mailchimp or by creating a custom parameter. 

How to create and Manage Mailchimp Audience fields & tags

1. Go to Settings -> Audience fields & "MERGE" tags within All Contacts 

mailchimp-custom

2. Get the Tag from the attribute you want to use. This is what you use as the Mailchimp Key in Flarie Studio. 

mailchimp-custom-2

3. Create a new field type (custom parameter). Below we have created a Custom Text Field called Flarie Game. This attribute have the tag FLARIEGAME, which is what you need to use as the Mailchimp Key in Flarie Studio. 

Mailchimp: mailchimp-custom-3
Flarie Studio: 

📦 Events & Payload — Explore available triggers and payload formats

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