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Redirection Links

Who can use this feature: Admin, Manager

Redirection links let you keep a single link while changing its destination when needed. This is useful for campaigns where the same link or QR code is reused over time.

For example, you can print one QR code on packaging and update the destination later without needing to reprint anything.

Redirection links can be used for both games and external URLs.

Why use redirection links

  • Reuse the same link across campaigns
  • Update destinations without changing the original link
  • Schedule automatic updates based on time
  • Create trackable campaign links with UTM parameters
  • Generate customized QR codes

 

Create a redirection link

  1. Go to Redirect Links in the menu.
  2. Click Create New Link.
  3. Enter a name for your link. Avoid spaces and special characters.
  4. Select a game or enter a custom URL as the destination.
  5. (Optional) Set a Start Date and End Date to automate changes.
  6. Confirm and save.

You can then copy and share the redirection link wherever needed.

 

UTM & QR Codes

You can create UTM links and QR codes for Redirection Links, Games, Game Centers, and Surveys using the UTM & QR Code Manager.

For a Redirection Link, click the "UTM & QR Code" button next to the link. For Games, Game Centers, and Surveys, open the dropdown next to the share publish link and select the UTM & QR Code option.


Create a UTM link

UTM parameters let you create different versions of the same link for tracking campaigns and traffic sources.

In the UTM & QR Code Manager, add a new UTM and configure any of the following parameters:

  • Campaign ID
  • Campaign Name
  • Campaign Source
  • Campaign Medium
  • Campaign Term
  • Campaign Content

You can create multiple UTM links for the same Game, Game Center, Survey, or Redirection Link.

Create a QR code

Each link you create can also be turned into a customizable QR code.

You can:

  • Change the QR code color
  • Change the background color
  • Upload a logo to display inside the QR code
  • Download the QR code as PNG or SVG

This lets you create separate trackable links and branded QR codes for different channels while keeping them connected to the same experience.